{"title":"Hair Color","description":"\u003cp\u003ePermanent, semi-permanent and gloss hair colour, plus the developers and gloss treatments that go with them — from L'Oréal Professionnel, Matrix, Schwarzkopf, Wella, Garnier and Biotique.\u003c\/p\u003e","products":[{"product_id":"bio-color-168","title":"Biotique Bio Herbcolor Conditioning Hair Color - 1N Natural Black","description":"\u003cp\u003eBiotique HerbColor is an innovative cream color system that blends 21st-century technology with the purest pigments and most beneficial botanicals grown in the Himalayas. Free from ammonia and hydrogen peroxide, this conditioning colour delivers 100% grey coverage while leaving hair with natural shine and a silken texture. It draws on Ayurvedic knowledge to colour and care for hair in a single step.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eBhringraj, black tea, hibiscus, and Himalayan botanical extracts; free from ammonia and hydrogen peroxide.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eMix the cream colourant and developer. Starting at the front of the head, work backward using 1\/4-inch partings and apply colour with the fingertips. Leave on for 15-20 minutes, then rinse with warm water until the water runs clear. Apply the included nourishing conditioner and rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 g + 110 ml\u003c\/p\u003e","brand":"Biotique","offers":[{"title":"Default Title","offer_id":53119387697376,"sku":"LUV-BIO-0168","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/bio-color-375.jpg?v=1781943086"},{"product_id":"lp-casting-200-ebony-black-249","title":"L'Oréal Paris Casting Crème Gloss Hair Colour - 200 Ebony Black (87.5g + 72ml)","description":"\u003cp\u003eL'Oreal Paris Casting Creme Gloss in shade 400 Dark Brown is an ammonia-free, semi-permanent (tone-on-tone) creme hair colour that adds rich, natural-looking dark brown tones with a glossy finish. The colourant creme is mixed with a revealing\/developer creme (which contains a low level of peroxide, even though the formula is ammonia-free) and applied to the hair. It blends first greys, leaves a conditioned, shiny feel, and fades gradually over washes (up to around 28-32 shampoos) for a low-commitment change. The kit includes a post-colour glossing mask to boost shine.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone-on-tone colour creme (oxidative dyes: Toluene-2,5-Diamine, m-Aminophenol, Resorcinol)\u003c\/strong\u003e — Deposit the dark brown tone onto the hair fibre for even, natural-looking colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free formula\u003c\/strong\u003e — Colours without ammonia, for a gentler, less harsh experience than traditional permanent dyes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning agents (Cetearyl Alcohol, Glycol Distearate, Polyquaternium-6)\u003c\/strong\u003e — Coat and smooth the hair fibre for a soft feel and a non-drip, easy-to-apply creme\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAscorbic Acid (Vitamin C) and Sodium Metabisulfite\u003c\/strong\u003e — Act as antioxidants\/stabilisers that help keep the colour formula stable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlossing mask (post-colour conditioner)\u003c\/strong\u003e — Applied after rinsing to help seal the cuticle and add shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eDo a patch\/allergy test 48 hours before use and read the leaflet. Wear the gloves provided. Mix the colourant creme with the developer\/revealing creme and shake or blend until even, then apply to damp, towel-dried hair, working through evenly. Leave on for about 20-25 minutes (you can add around 5 minutes for better grey coverage). Rinse thoroughly until the water runs clear, then apply the glossing mask, leave briefly and rinse. Do not exceed the recommended processing time.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRich, natural-looking dark brown colour\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for a gentler colouring experience\u003c\/li\u003e\n\u003cli\u003eGlossy shine and a soft, conditioned feel\u003c\/li\u003e\n\u003cli\u003eIncludes a post-colour glossing mask\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour that fades gradually over washes\u003c\/li\u003e\n\u003cli\u003eHelps blend first greys\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"200 Ebony Black","offer_id":53266902614240,"sku":"LUV-LOR-0070","price":199.0,"currency_code":"INR","in_stock":false},{"title":"316 Burgundy","offer_id":53266902647008,"sku":"LUV-LOR-0071","price":199.0,"currency_code":"INR","in_stock":false},{"title":"300 Darkest Brown","offer_id":53266902679776,"sku":"LUV-LOR-0072","price":199.0,"currency_code":"INR","in_stock":false},{"title":"400 Dark Brown","offer_id":53266902712544,"sku":"LUV-LOR-0121","price":215.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/lp-casting-200-ebony-black-249.jpg?v=1781965378"},{"product_id":"garnier-color-1n-229","title":"Garnier Color","description":"\u003cp\u003eGarnier Color Naturals is an ammonia-free permanent creme hair color that delivers rich, long-lasting color with 100% grey coverage lasting up to 10 weeks. Enriched with multiple nourishing oils including olive, almond, avocado, and sunflower seed oil, it conditions hair while coloring, leaving strands visibly shinier. Available in shades suited for Indian skin tones, it is formulated and manufactured in India by L'Oréal India Pvt. Ltd.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Fruit Oil\u003c\/strong\u003e — Nourishes and conditions hair during the color process, contributing to shine and softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e — Softens hair texture and supports color longevity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e — Moisturises hair strands and helps reduce dryness post-coloring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e — Additional conditioning oil present in the formula that supports smoothness and manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract\u003c\/strong\u003e — Botanical extract present in the formula with antioxidant properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e — Antioxidant that helps protect hair from oxidative stress during chemical color processing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Perform a skin allergy patch test 48 hours before use. 2. Comb hair to remove tangles. 3. Wear the gloves provided. 4. Mix the colorant tube with the developer bottle until a uniform cream forms. 5. Apply evenly from roots to tips on dry, unwashed hair. 6. Leave on for 30 minutes. 7. Rinse thoroughly until water runs clear. 8. Apply the included nourishing conditioner, leave for 3–5 minutes, then rinse well.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% grey coverage in one application\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for gentler coloring\u003c\/li\u003e\n\u003cli\u003eLong-lasting color for up to 10 weeks\u003c\/li\u003e\n\u003cli\u003eLeaves hair visibly shinier\u003c\/li\u003e\n\u003cli\u003eEnriched with multiple nourishing oils to condition while coloring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Garnier","offers":[{"title":"Mini (35 ml + 30 g)","offer_id":53266871746784,"sku":"LUV-GAR-0676","price":79.0,"currency_code":"INR","in_stock":false},{"title":"Regular (70 ml + 60 g) - Shade 1N Natural Black","offer_id":53266871779552,"sku":null,"price":183.0,"currency_code":"INR","in_stock":false},{"title":"Regular (70 ml + 60 g) - Shade 3N Darkest Brown","offer_id":53266871812320,"sku":"LUV-GAR-0228","price":183.0,"currency_code":"INR","in_stock":false},{"title":"Regular (70 ml + 60 g) - Shade 3.16N Burgundy","offer_id":53266871845088,"sku":"LUV-GAR-0320","price":183.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/1-8901526204458-zo.jpg?v=1782897195"},{"product_id":"excellence-1-shade-black-299","title":"L'Oréal Paris Excellence 1 Shade Black","description":"\u003cp\u003eL'Oreal Paris Excellence Creme is a no-ammonia permanent hair colour in Shade 1 (Natural Black) that delivers up to 100% grey coverage from root to tip. The brand markets it as powered by a Triple Care complex — Pro-Keratin (derived from amino acids Proline and Threonine) and Ceramide and Collagen as marketing descriptors — alongside French Rose Oil in the protective serum component. The non-drip crème formula includes a full kit with a protective serum, colouring crème, developer, and a post-colour conditioner for a salon-quality finish at home. Hair is left visibly soft and silky, and the brand claims 85% more resistance to brushing versus uncoloured hair.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProline and Threonine (Pro-Keratin complex)\u003c\/strong\u003e — Amino acids that underpin L'Oreal's Pro-Keratin claim; strengthen the hair fibre during the colouring process to reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAscorbic Acid (Vitamin C)\u003c\/strong\u003e — Acts as an antioxidant stabiliser within the colour formula to protect against oxidation during development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-22\u003c\/strong\u003e — Conditioning polymer that smooths the cuticle and improves manageability and softness after colour treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol\u003c\/strong\u003e — Fatty alcohol that provides the rich, non-drip crème texture and aids in even distribution of colour through the hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrench Rose Oil (in protective serum)\u003c\/strong\u003e — Conditioning oil present in the pre-colour protective serum included in the kit; contributes to softness and shine post-colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Conduct a skin allergy patch test 48 hours before use. 2. Apply the included pre-colour protective serum to the hair ends (avoiding roots), leave for 2 minutes without rinsing. 3. Wearing the gloves provided, squeeze the entire contents of the Colouring Crème tube into the Developer bottle, replace the applicator-tip cap, and shake well to create an even mixture. 4. Using the applicator-tip bottle, create partings approximately 1 cm apart and apply the mixture along the root line, then work through to the lengths. 5. Leave on for 30 minutes (up to 40 minutes for high grey density). 6. Rinse thoroughly until water runs clear. 7. Apply the included Caring Conditioner, leave for 2 minutes, then rinse out.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage from root to tip\u003c\/li\u003e\n\u003cli\u003eNo-ammonia formula for a gentler colouring experience\u003c\/li\u003e\n\u003cli\u003e85% more resistant to brushing versus uncoloured hair (brand-stated claim)\u003c\/li\u003e\n\u003cli\u003eTriple Care complex — Pro-Keratin, Ceramide, and Collagen as per brand positioning — conditions as it colours\u003c\/li\u003e\n\u003cli\u003eLong-lasting, rich Natural Black shade with a soft, silky finish\u003c\/li\u003e\n\u003cli\u003eComplete kit includes pre-colour serum, colouring crème, developer, and conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120638681312,"sku":"LUV-LOR-0217","price":239.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/8901526104260_packshot.png?v=1782897203"},{"product_id":"lp-casting-500-medium-brown-249","title":"L'Oréal Paris Casting 500 Medium Brown","description":"\u003cp\u003eL'Oreal Paris Casting Creme Gloss in shade 500 Medium Brown is an ammonia-free, semi-permanent hair colour that delivers rich, glossy medium brown tones with enhanced shine. Formulated with a Glycolic Gloss Complex containing Glycolic Acid, it works to seal the hair cuticle for colour that lasts up to 28 shampoos (India market). The kit includes a colourant creme, developer creme, and a post-colour Shine Enhancing Conditioner with Royal Jelly, leaving hair softer and shinier after every colour session.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Gloss Complex (with Glycolic Acid)\u003c\/strong\u003e — Seals the hair cuticle to lock in colour and deliver long-lasting glossy shine; a branded complex — the exact concentration is a marketing claim and not a disclosed INCI percentage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoyal Jelly (in Shine Enhancing Conditioner)\u003c\/strong\u003e — Present at trace level in the post-colour conditioning step; contributes to the conditioner's hair-softening and shine-enhancing effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogen Peroxide (Developer Creme)\u003c\/strong\u003e — Activates oxidative colour molecules at a low concentration suited for semi-permanent, gentler colour deposition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol\u003c\/strong\u003e — Emollient and thickener that gives the colourant creme its non-drip texture and provides conditioning during application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResorcinol and 2-Methylresorcinol\u003c\/strong\u003e — Colour coupler intermediates that modify and deepen the warm brown tone; work alongside primary dye bases in an ammonia-free system\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Put on the gloves provided. 2. Pour the developer creme into the colourant bottle, close the cap and shake well to mix. 3. Apply the mixture evenly to damp, towel-dried hair, starting from roots to tips. 4. Leave on for 20 to 25 minutes, then rinse thoroughly with water. 5. Apply the included Shine Enhancing Conditioner with Royal Jelly, leave for 2 to 3 minutes, then rinse. Style as usual.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for a gentler, less-damaging colouring experience\u003c\/li\u003e\n\u003cli\u003eRich medium brown shade with a glossy, multi-tonal finish\u003c\/li\u003e\n\u003cli\u003eColour lasts up to 28 shampoos (India market formulation)\u003c\/li\u003e\n\u003cli\u003eBlends early and first greys; note that full grey coverage is not guaranteed for resistant greys with a semi-permanent formula\u003c\/li\u003e\n\u003cli\u003ePost-colour Shine Enhancing Conditioner with Royal Jelly leaves hair softer and shinier\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120643072224,"sku":"LUV-LOR-0270","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/41pzU-L_61L.jpg?v=1782897214"},{"product_id":"mx-wonder-color-425","title":"Matrix Wonder Color Ammonia-Free Permanent Hair Color 90ml","description":"\u003cp\u003eMatrix Wonder Color is an ammonia-free permanent hair color enriched with a patented coacervation system and a trio of nourishing oils. It delivers even, true-to-tone results with up to 100% grey coverage on grey or salt-and-pepper hair (fashion shades may offer partial grey blending). Its color-lock technology keeps hair vibrantly colored for up to 8 weeks and 32 washes. The formula contains 20% caring ingredients, provides 2X nourishment and 5X post-coloration shine, and is free from parabens, silicones, and alcohol. Available in approximately 24 fashionable and natural shades.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatented Coacervation System with Trio of Nourishing Oils\u003c\/strong\u003e — Ensures thorough, even color penetration throughout the hair shaft while conditioning and nourishing strands during the coloring process, preventing dryness and improving manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Caring Ingredients\u003c\/strong\u003e — A blend of conditioning agents integrated into the formula that help maintain moisture and protein levels in hair during and after the coloring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Pigment System\u003c\/strong\u003e — Delivers long-lasting permanent color without the harsh effects of ammonia, reducing scalp irritation, burning sensation, and pungent smell while helping preserve hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Wear protective gloves and drape a towel or cape. 2. Mix Wonder Color with the appropriate Matrix developer in a non-metallic bowl until smooth. 3. Section hair and apply the mixture from roots to ends using a brush applicator. 4. Leave on for the processing time indicated on the pack. 5. Rinse thoroughly with lukewarm water until the water runs clear. 6. Follow with a conditioner as recommended.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage on grey and salt-and-pepper hair\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula — gentler on the scalp, no pungent smell\u003c\/li\u003e\n\u003cli\u003eColor lasts up to 8 weeks and 32 washes\u003c\/li\u003e\n\u003cli\u003e5X post-coloration shine for lustrous, healthy-looking hair\u003c\/li\u003e\n\u003cli\u003e2X nourishment for vibrant and healthy hair\u003c\/li\u003e\n\u003cli\u003eEven, hot-root-free color distribution for true-to-tone results\u003c\/li\u003e\n\u003cli\u003eFree from parabens, silicones, and alcohol\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120646578400,"sku":"LUV-MAT-0279","price":340.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/wondercolor_768x768-02.jpg?v=1782827319"},{"product_id":"excellence-3-16-shade-burgundy-299","title":"L'Oréal Paris Excellence 3.16 Shade Burgundy","description":"\u003cp\u003eL'Oreal Paris Excellence Creme in shade 3.16 Burgundy is a permanent, ammonia-free hair colour that delivers a rich, deep burgundy tone with up to 100% grey coverage from root to tip. The Triple Care formula — enriched with ceramide, pro-keratin, and collagen — protects, strengthens, and replenishes hair during the colouring process. The non-drip crème texture ensures clean, even application at home, leaving hair visibly stronger and luminously shiny. The kit includes a Scalp Comfort Shampoo and French Rose Oil Nourishing Masque for a complete at-home colour ritual.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Keratin\u003c\/strong\u003e — Strengthens hair from within, making it up to 85% more resistant to breakage from brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide\u003c\/strong\u003e — Forms a protective layer over the hair shaft to shield against colour-process damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen\u003c\/strong\u003e — Replenishes elasticity and moisture, leaving hair feeling soft and supple after colouring\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Perform a patch test 48 hours before use. 2. Apply the included protective serum to dry hair ends. 3. Mix the colouring crème and developer together in the applicator bottle provided. 4. Apply mixture starting at roots, then work toward tips, ensuring full coverage. 5. Leave on for approximately 30 minutes (up to 40 minutes for stubborn or resistant grey). 6. Rinse thoroughly until water runs clear. 7. Apply the included Scalp Comfort Shampoo, rinse, then apply the French Rose Oil Nourishing Masque, leave for a few minutes, then rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage from root to tip\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula gentle on hair and scalp\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eHair up to 85% more resistant to brushing after use\u003c\/li\u003e\n\u003cli\u003eDermatologically tested Triple Care colour ritual with ceramide, pro-keratin, and collagen\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120648675552,"sku":"LUV-LOR-0314","price":239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/nzWH6juIeD-loreal_paris_excellence_creme_hair_color_3_16_burgundy_172_gm_185002_0_2.jpg?v=1782897224"},{"product_id":"excellence-3-shade-dark-brown-299","title":"L'Oréal Paris Excellence 3 Shade Dark Brown","description":"\u003cp\u003eL'Oreal Paris Excellence Creme in shade 3 (Natural Darkest Brown \/ Dark Brown) is a permanent at-home hair colour delivering up to 100% grey coverage from root to tip. Its Triple Care formula — combining Ceramide, Pro-Keratin, and Collagen — protects, strengthens, and nourishes hair during and after the colouring process, leaving strands visibly shinier and up to 85% more resistant to breakage from brushing (per L'Oreal's own claim). The ammonia-free, creme texture is designed for easy self-application. The kit includes a protective pre-colour serum, colouring creme, developer, and post-colour conditioner enriched with Hyaluronic Acid (Sodium Hyaluronate), providing colour that lasts up to 8 weeks of vibrancy.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide\u003c\/strong\u003e — Reinforces the hair's protective outer layer to help seal the cuticle and prevent damage during colour processing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Keratin\u003c\/strong\u003e — Strengthens hair fibre, improving resilience and helping hair become up to 85% more resistant to breakage from brushing (L'Oreal-stated claim)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen (Soluble Collagen)\u003c\/strong\u003e — Present in the post-colour conditioner; replenishes and nourishes hair, adding body and smoothness after colour application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid (Sodium Hyaluronate)\u003c\/strong\u003e — Present in the post-colour conditioning step; helps retain moisture, leaving colour-treated hair softer and hydrated\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Perform a skin allergy test 48 hours before use. 2. Apply the included pre-colour protective serum to the ends of dry hair (not the roots) to prevent uneven colour absorption; do not rinse. 3. Divide hair into four sections. 4. Mix the colour creme and developer in the provided tray and apply to roots first, then work through lengths and ends. 5. Leave on for 30 minutes. 6. Rinse thoroughly until water runs clear. 7. Apply the included post-colour conditioning treatment, leave for 2 minutes, then rinse.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage from root to tip\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour vibrancy for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula (India market) — gentler on scalp with no strong odour\u003c\/li\u003e\n\u003cli\u003eHair is up to 85% more resistant to breakage from brushing (L'Oreal-stated claim)\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and smooth, nourished finish after use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120649330912,"sku":"LUV-LOR-0338","price":239.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/8901526100552_packshot.png?v=1782897231"},{"product_id":"excellence-769","title":"L'Oréal Paris Excellence","description":"\u003cp\u003eL'Oreal Paris Excellence Creme is a no-ammonia, long-lasting at-home hair color that delivers rich color with up to 100% grey coverage. Powered by a Triple Care system — Ceramide (protects), Pro-Keratin (strengthens), and Collagen (replenishes) — it cares for hair during and after the coloring process. The creme formula is easy to apply and leaves hair visibly smoother and more manageable. The kit includes a color creme, developer, a scalp-comfort shampoo, and a French Rose Oil conditioning masque for post-color nourishment.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Keratin Complex\u003c\/strong\u003e — Strengthens and helps protect the hair fiber during and after coloring, reducing structural damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide\u003c\/strong\u003e — Helps seal the hair cuticle and protect hair during the coloring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen (Soluble Collagen)\u003c\/strong\u003e — Replenishes and nourishes hair, improving resistance to breakage and damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — Present in the included conditioning masque; moisturises and improves hair flexibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxypropyltrimonium Hydrolyzed Wheat Protein\u003c\/strong\u003e — Present in the included conditioner; helps nourish and smooth the hair surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResorcinol \u0026amp; Oxidative Dye Intermediates (p-Phenylenediamine, m-Aminophenol)\u003c\/strong\u003e — Deliver even, vibrant, long-lasting color with full grey blending\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Perform a skin allergy patch test 48 hours before use. 2. Mix the color creme with the developer in a non-metallic bowl until uniform. 3. Wearing gloves, apply immediately to dry, unwashed hair section by section, starting at the roots. 4. Leave on for 30 minutes (follow pack instructions for resistant grey). 5. Rinse thoroughly with water until it runs clear. 6. Apply the included scalp-comfort shampoo, rinse, then apply the French Rose Oil conditioning masque and rinse.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage in one application\u003c\/li\u003e\n\u003cli\u003eLong-lasting color for up to 8 weeks\u003c\/li\u003e\n\u003cli\u003eTriple Care system (Ceramide, Pro-Keratin, Collagen) protects and nourishes hair while coloring\u003c\/li\u003e\n\u003cli\u003eNo-ammonia formula is gentler on scalp and hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother and more manageable\u003c\/li\u003e\n\u003cli\u003eIncludes French Rose Oil conditioning masque for post-color care\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120649593056,"sku":"LUV-LOR-0339","price":615.0,"currency_code":"INR","in_stock":true}]},{"product_id":"schwarzkopf-igora-475","title":"Schwarzkopf Igora","description":"\u003cp\u003eSchwarzkopf Igora Royal is a professional-grade permanent hair colour creme that delivers rich, true-to-swatch results in high definition across a portfolio of 143 intermixable shades, organised into five sublines: Core, Highlifts, Fashion Lights, Absolutes, and Silver Whites. Powered by High Definition Technology — combining re-engineered colour pigment matrices for tone clarity and lipid carriers that amplify pigment penetration and seal the hair surface for colour longevity — it provides up to 100% coverage for natural tones and up to 70% for fashion tones with strong fade resistance. The aluminium tube creme format is designed for precise, section-by-section salon application by a trained colourist.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine Sulfate\u003c\/strong\u003e — Primary oxidative colorant that forms stable, long-lasting colour pigments inside the hair cortex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide\u003c\/strong\u003e — Alkalising agent that opens the hair cuticle to allow full pigment penetration and enables lifting action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResorcinol\u003c\/strong\u003e — Colour coupler that reacts with primary colorants to produce a wide, stable range of tone and depth combinations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoringa Pterygosperma Seed Extract\u003c\/strong\u003e — Botanical conditioning agent that helps protect and nourish hair during the colour process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-39\u003c\/strong\u003e — Conditioning polymer that smooths the hair surface post-colour for improved manageability and shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix 60 g of Igora Royal colour creme with 60 g of Igora Royal Oil Developer (1:1 ratio for standard applications and grey coverage). For Highlift shades, use a 1:2 ratio — one part colour to two parts 30 or 40 vol developer. Blend until a creamy, even paste forms. Apply to dry hair in small sections. Leave to develop for 30–45 minutes depending on shade and desired result. Rinse thoroughly with water, then cleanse with a colour-protecting shampoo. For professional salon use only.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey and white hair coverage for natural tones (up to 70% for fashion tones)\u003c\/li\u003e\n\u003cli\u003eFade-resistant, long-lasting colour retention\u003c\/li\u003e\n\u003cli\u003eTrue-to-swatch, high-definition results\u003c\/li\u003e\n\u003cli\u003e143 intermixable shades across five sublines for custom colour services\u003c\/li\u003e\n\u003cli\u003eLipid carriers amplify pigment penetration and seal the hair surface for colour longevity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53120654541024,"sku":"LUV-SCH-0369","price":380.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-20-vol-developer-499","title":"Matrix Crème Oxydant 20 Vol (6%) Cream Developer - 1000ml","description":"\u003cp\u003eMatrix Crème Oxydant is a professional cream peroxide developer made to be mixed with a Matrix professional hair colour product (e.g., SoColor\/Socolor Beauty lines) — it is not a standalone colourant. At 20 Volume (approximately 6% hydrogen peroxide), it is the strength commonly used for level-on-level\/tone-on-tone colouring, gentle lift (roughly one level), and grey coverage when combined with a compatible Matrix colour, rather than for heavy lightening (which typically requires a higher-volume developer such as 30 or 40 Vol). Its cream\/emulsion consistency is designed to mix smoothly with colour and stay in place on hair (non-drip) during processing for controlled, salon-style application.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogen Peroxide (approx. 6%, i.e., 20 Volume)\u003c\/strong\u003e — The active oxidising agent; opens the hair cuticle and reacts with the mixed-in colour product to enable lift and\/or deposit of tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream\/emulsion base\u003c\/strong\u003e — Gives a smooth, non-drip texture that blends evenly with colour and helps keep the mixture in place on sectioned hair during processing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix Matrix Crème Oxydant 20 Vol (6%) with the chosen Matrix hair colour in a non-metallic bowl, using the ratio specified on that particular colour product's instructions (commonly around 1:1, but always confirm against the colour box\/tube). Blend until smooth and apply evenly to sectioned hair. Process for the time recommended by the specific colour product (typically in the 30-45 minute range), then rinse thoroughly with lukewarm water and follow with a colour-safe shampoo\/conditioner. Intended for professional\/salon use alongside a compatible Matrix colour product; always patch test 48 hours beforehand and follow that colour product's full directions, not generic instructions alone.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides gentle lift of natural or previously coloured hair (approximately one level) when mixed with a compatible Matrix colour\u003c\/li\u003e\n\u003cli\u003eSuited to level-on-level and tone-on-tone colouring rather than heavy lightening\u003c\/li\u003e\n\u003cli\u003eSupports full grey coverage when used together with an appropriate Matrix colour formula (the developer activates the colour; coverage also depends on the colour product chosen)\u003c\/li\u003e\n\u003cli\u003eSmooth, non-drip cream texture for even mixing and controlled application\u003c\/li\u003e\n\u003cli\u003eConsistent, predictable colour development timing for salon-style results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120656081120,"sku":"LUV-MAT-0401","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/3974-sch_38_5.jpg?v=1782827322"},{"product_id":"loreal-developer-nfs","title":"Loreal Developer Nfs","description":"\u003cp\u003eLOreal Professionnel Loreal Developer Nfs — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120656703712,"sku":"LUV-LOR-0418","price":0.0,"currency_code":"INR","in_stock":false}]},{"product_id":"loreal-retouch-399","title":"L'Oréal Paris Retouch","description":"\u003cp\u003eL'Oreal Paris Magic Retouch is an instant root concealer spray that covers grey regrowth in seconds using a precision micro-diffuser nozzle. The lightweight, water-resistant and transfer-proof formula blends naturally with your existing hair colour, leaving no residue or heaviness. It washes out cleanly with regular shampoo, making it a convenient between-salon touch-up solution.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIron Oxides (CI 77491, CI 77492, CI 77499)\u003c\/strong\u003e — Blend of red, yellow, and black iron oxide pigments that together create natural-looking hair-colour tones for seamless grey coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCI 77891 \/ Titanium Dioxide\u003c\/strong\u003e — White pigment that assists colour accuracy and coverage, particularly relevant in lighter shades to achieve the correct tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrimethylsiloxysilicate\u003c\/strong\u003e — Solid silicone resin that forms a durable, flexible film over hair strands, improving formula longevity and providing water-resistant, transfer-proof hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthyl Trisiloxane\u003c\/strong\u003e — Lightweight silicone solvent and carrier that helps distribute pigments and other actives evenly over the hair surface while contributing to quick spreading and a non-greasy feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMethyl Trimethicone\u003c\/strong\u003e — Lightweight volatile silicone that evaporates rapidly after application, ensuring a quick-drying, weightless finish without residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriethoxycaprylylsilane\u003c\/strong\u003e — Silane coupling agent that coats pigment particles to help colour spread evenly and adhere uniformly to hair strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIsobutane (propellant)\u003c\/strong\u003e — Aerosol propellant that delivers a fine, even mist through the micro-diffuser for precise, controlled application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake the can well before use. Hold upright at least 13 cm from the target area. Using the pinpoint micro-diffuser, spray lightly and evenly over grey roots or regrowth. Allow approximately 1 minute to dry completely. Washes out with regular shampoo.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCovers grey roots and regrowth in seconds\u003c\/li\u003e\n\u003cli\u003eTransfer-proof and water-resistant until washed out\u003c\/li\u003e\n\u003cli\u003eLightweight formula that does not weigh hair down\u003c\/li\u003e\n\u003cli\u003ePrecision micro-diffuser for targeted, mess-free application\u003c\/li\u003e\n\u003cli\u003eNo commitment — removes easily with shampoo\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120657883360,"sku":"LUV-LOR-0428","price":319.0,"currency_code":"INR","in_stock":true}]},{"product_id":"loreal-casting-729","title":"L'Oréal Paris Casting","description":"\u003cp\u003eL'Oreal Paris Casting Creme Gloss is an ammonia-free semi-permanent hair colour featuring a Glycolic Gloss Complex that delivers vibrant, natural-looking colour with a mirror-like shine. The gentle formula conditions as it colours, leaving hair visibly softer and glossier with every application. Colour lasts up to 28 washes. The kit includes a colouring cream, developer, and a glossing conditioning treatment.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid (Glycolic Gloss Complex)\u003c\/strong\u003e — Present in both the colouring cream and conditioning treatment; supports shine enhancement and colour vibrancy by helping to smooth the hair surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — Humectant in the developer cream that retains moisture in the hair shaft, leaving strands soft and hydrated after colouring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogen Peroxide (Developer)\u003c\/strong\u003e — Activates the colour pigments to ensure even, effective colour deposit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e — Cationic conditioning agent in the post-colour treatment that smoothens and detangles hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e — Silicone-based conditioning polymer in the post-colour treatment that improves manageability and adds glossy finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Conduct a patch test 48 hours before use. 2. Wear the gloves provided. 3. Pour the colouring cream into the developer bottle and shake well. 4. Apply the mixture evenly from roots to tips. 5. Massage through hair and leave on for 20 minutes. 6. Rinse thoroughly. 7. Apply the included glossing conditioning treatment, leave for 2 minutes, then rinse again.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for a gentler colouring experience\u003c\/li\u003e\n\u003cli\u003eUp to 5x glossier hair after colouring (per L'Oreal brand claim)\u003c\/li\u003e\n\u003cli\u003e4x silkier, more conditioned texture (per L'Oreal brand claim)\u003c\/li\u003e\n\u003cli\u003eColour lasts up to 28 washes\u003c\/li\u003e\n\u003cli\u003eOptimal first grey coverage with natural-looking results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":53120659718368,"sku":"LUV-LOR-0440","price":583.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-so-color-415","title":"Matrix SoColor Pre-Bonded Permanent Hair Color (90ml)","description":"\u003cp\u003eMatrix SoColor (Kera-Protect Technology) is a professional permanent cream hair color formulated and distributed for the Indian professional market. It features Kera-Protect Technology, which provides 360-degree keratin protection during the coloring process to reduce breakage and brittleness. The anti-drying formula, enriched with Jojoba Seed Oil and conditioning agents, is designed to deliver vibrant, even color from root to tip with up to 100% grey coverage. Available in approximately 40 shades spanning neutrals, reds, golds, plums, and high-lift blondes, it is calibrated for Indian hair characteristics.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKera-Protect Technology (Taurine + Cationic Polymers)\u003c\/strong\u003e — Maintains hair keratin levels during oxidative coloring, reducing brittleness and breakage for stronger-looking hair post-color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/strong\u003e — Nourishes and conditions the hair fiber, helping to prevent dryness and add shine during the coloring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — Humectant that helps retain moisture in the hair fiber, reducing brittleness after chemical processing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide\u003c\/strong\u003e — Opens the hair cuticle to allow permanent color pigments to deposit deeply for long-lasting results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAscorbic Acid\u003c\/strong\u003e — Antioxidant stabilizer that reduces oxidative degradation of the color formula during processing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix SoColor with Matrix Cream Developer in a 1:1.5 ratio (e.g., 30 ml color to 45 ml developer; scale proportionally as needed). Section clean, dry hair and apply evenly from roots to tips using a tint brush. Leave on for 35–45 minutes at room temperature, then rinse thoroughly and follow with a color-care conditioner.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey hair coverage\u003c\/li\u003e\n\u003cli\u003eLong-lasting, vibrant color with 360-degree keratin protection\u003c\/li\u003e\n\u003cli\u003eAnti-drying formula for conditioned, softer-feeling results\u003c\/li\u003e\n\u003cli\u003eEven root-to-tip color application\u003c\/li\u003e\n\u003cli\u003eWide shade range of approximately 40 tones including reds, golds, plums, and neutrals\u003c\/li\u003e\n\u003cli\u003eFormula calibrated for Indian hair characteristics\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120661258464,"sku":"LUV-MAT-0470","price":332.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/new-socolor-packshot.jpg?v=1782827323"},{"product_id":"inoa-3-565","title":"LOreal Professionnel Inoa","description":"\u003cp\u003eL'Oréal Professionnel iNOA (\"Innovation No Ammonia\") is the brand's ammonia-free permanent hair colour line, built on an Oil Delivery System (ODS) that replaces ammonia with an oil-based, alkaline delivery system. It is formulated for up to 100% grey\/white hair coverage and can lift natural hair up to 3 tones depending on shade and developer volume used. Compared with ammonia-based permanent colour, iNOA is associated with a noticeably milder odour during application and hair that looks glossier and feels smoother immediately after colouring. This is a professional, in-salon colourant applied by a trained colourist — not a retail DIY box dye.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eODS (Oil Delivery System)\u003c\/strong\u003e — An oil-rich, ammonia-free base (oils are widely cited as making up a majority of the formula) that carries colour pigments into the hair while helping condition strands, contributing to the shinier, smoother finish iNOA is known for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonoethanolamine (MEA)\u003c\/strong\u003e — The alkalising agent used in place of ammonia to open the hair cuticle so oxidative pigments can develop; it has a much milder smell than ammonia during application (its irritation potential relative to ammonia is not conclusively established either way).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidative colour pigments\u003c\/strong\u003e — Dye precursors that react with the developer inside the hair cortex to build permanent colour, delivering grey coverage and tone-on-tone or lightening results depending on the shade chosen.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eProfessional\/in-salon use only. The colourist selects an iNOA shade and mixes it with iNOA Oil Developer (commonly available in 10, 20, 30 or 40 volume), following the mixing ratio and processing time specified for that shade\/formula on the official colour chart (roughly 30–35 minutes is typical). The mixture is applied evenly to sectioned hair, processed, then rinsed and finished with a colour-care shampoo and conditioner; colourists often recommend sulfate-free, colour-care aftercare products to help maintain vibrancy between salon visits.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free formula with a noticeably milder odour than traditional permanent colour\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey\/white hair coverage\u003c\/li\u003e\n\u003cli\u003eCan lift natural hair up to 3 tones, depending on shade and developer used\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossier and feeling smoother immediately after colouring\u003c\/li\u003e\n\u003cli\u003eMore comfortable in-salon application experience\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Shade 3 - Dark Brown","offer_id":53266872434912,"sku":"LUV-LOR-0529","price":452.0,"currency_code":"INR","in_stock":false},{"title":"Shade 5 - Light Brown","offer_id":53266872467680,"sku":"LUV-LOR-0725","price":452.0,"currency_code":"INR","in_stock":false},{"title":"Shade 4 - Brown","offer_id":53266872500448,"sku":"LUV-LOR-0779","price":452.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/loreal-professionnel-inoa-3-dark-brown-ammonia-free-hair-color-pinkbliss-india.webp?v=1782897278"},{"product_id":"majirel-3-485","title":"LOreal Professionnel Majirel","description":"\u003cp\u003eL'Oréal Professionnel Majirel is a salon-only (professional-use) permanent crème hair colour, part of L'Oréal Professionnel's colour system launched in 1978 — the first L'Oréal formula built on the brand's patented Ionène G conditioning technology. It comes in a broad shade range (100+ shades spanning natural, ash, gold, copper, red, mahogany and mocha families, plus High-Lift and Cool Cover sub-ranges) that supports both natural-looking results and fashion-shade formulations in a colourist's hands. As a permanent oxidative colour it contains ammonia (ammonium hydroxide) to open the hair cuticle for colour deposit\/lift, and is designed to give up to 100% coverage of grey\/white hair with long-lasting colour. Its creamy, non-drip crème texture is built for precise, controlled application by a trained hairstylist — it is not intended as a home\/DIY hair-colour kit.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIonène G™\u003c\/strong\u003e — L'Oréal Professionnel's patented cationic conditioning polymer (INCI: Hexadimethrine Chloride), first introduced with Majirel in 1978, that helps protect and condition the hair fibre during the colouring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncell™ technology\u003c\/strong\u003e — L'Oréal Professionnel's proprietary conditioning complex, marketed alongside Ionène G as working at the cuticle-and-cortex level to help reinforce the hair fibre and support smoothness\/shine post-colour; exact chemistry is not publicly disclosed by the brand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia (ammonium hydroxide)\u003c\/strong\u003e — The alkalising agent that opens the hair cuticle to allow permanent colour deposit and lift, standard to this type of oxidative permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eThis is a professional-use permanent colour meant to be mixed and applied by a trained hairstylist\/colourist, not a standalone home product: 1) Select the Majirel shade and mix with L'Oréal Professionnel cream developer\/oxydant at a 1:1.5 ratio (e.g. 60g colour to 90ml developer); developer volume (e.g. 12.5 vol for refreshing lengths\/ends, 20 vol for grey coverage and same-level colouring) is chosen per the desired lift\/grey coverage. 2) Mix to a smooth, streak-free crème using non-metallic tools. 3) Apply evenly to clean, sectioned hair (dry or per the colourist's technique), avoiding the scalp initially if doing a regrowth application. 4) Process for around 35 minutes, as directed by the colourist. 5) Emulsify, rinse thoroughly, then shampoo and condition.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% coverage of grey\/white hair (brand-stated)\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent colour via oxidative technology\u003c\/li\u003e\n\u003cli\u003eBroad shade range (100+ shades) spanning natural tones, high-lift blondes and fashion-colour formulations\u003c\/li\u003e\n\u003cli\u003eCreamy, non-drip crème texture formulated for controlled salon application\u003c\/li\u003e\n\u003cli\u003eIonène G + Incell conditioning technology intended to help support hair fibre through the colouring process\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Shade 3 - Dark Brown","offer_id":53266871615712,"sku":"LUV-LOR-0590","price":388.0,"currency_code":"INR","in_stock":false},{"title":"Shade 4 - Brown","offer_id":53266871648480,"sku":"LUV-LOR-0591","price":336.0,"currency_code":"INR","in_stock":false},{"title":"Shade 5 - Light Brown","offer_id":53266871681248,"sku":"LUV-LOR-0592","price":336.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/3.webp?v=1782897297"},{"product_id":"wella-color-430","title":"Wella Professionals Koleston Perfect ME+ Permanent Hair Color (60g)","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ is the brand's purest professional permanent hair colour, delivering true-to-tone, balanced results with natural depth and high shine plus up to 100% grey coverage and up to 5 levels of lift. The signature ME+ dye technology makes it up to 60x less likely to trigger a new hair-colour allergy while helping minimise hair damage from repeated colouring. Sold in 60g tubes across a 170+ shade palette (Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes and Special Mix).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e ME+ (Methoxymethyl-substituted dye precursor) for reduced allergy risk; conditioning agents and lipids (approx. 25%) for in-process care and shine. Mixed with Welloxon Perfect developer for processing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Always perform an Allergy Alert Test 48 hours before each application. Mix Koleston Perfect ME+ with Welloxon Perfect developer at a 1:1 ratio (use the developer volume matching the desired lift\/coverage). Apply evenly to dry, unwashed hair, leave on for up to 30-45 minutes, then rinse, shampoo and condition. For professional salon use.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53120676495584,"sku":"LUV-WEL-0614","price":344.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/wella-color-430.jpg?v=1781965780"},{"product_id":"inoa-dev-1270","title":"LOreal Professionnel Inoa Dev","description":"\u003cp\u003eL'Oréal Professionnel INOA Developer (Oxydant) is the hydrogen-peroxide-based oil-in-cream developer made specifically for L'Oréal Professionnel's INOA range of ammonia-free permanent hair colour. Mixed in a 1:1 ratio with INOA colour crème, it activates and develops the colour pigment, using L'Oréal's ODS2 (Oil Delivery System) technology to help pigment penetrate the hair fibre evenly. It is a professional\/salon-use-only product sold in 10, 20 and 30 volume (3%\/6%\/9%) strengths, with 10 vol suited to deposit-only\/tone-on-tone work, 20 vol to one-level lift and grey coverage, and 30 vol to up to two levels of lift on virgin hair.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogen Peroxide\u003c\/strong\u003e — The active oxidising agent that activates INOA colour crème and drives colour development\/deposit onto and into the hair fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol\u003c\/strong\u003e — Conditioning emulsifier that gives the developer its smooth, creamy consistency for even, controlled application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e — Antioxidant included to help protect hair fibre quality during the oxidative colouring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaffinum Liquidum (Mineral Oil)\u003c\/strong\u003e — Oil carrier central to L'Oréal's ODS2 (Oil Delivery System) technology, helping deliver colour pigment into the hair while keeping the developer cream smooth to mix and apply\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eIn a non-metallic bowl, mix INOA colour crème with the corresponding volume of INOA Developer in a 1:1 ratio until smooth and creamy. Apply evenly to dry, unwashed hair with a tint brush (roots, lengths or ends per the shade\/technique). Leave to process for up to 35 minutes as directed for the chosen shade\/volume. Rinse thoroughly, then shampoo and condition. For professional\/salon use by a trained colourist only; L'Oréal mandates a skin sensitivity\/allergy patch test 48 hours before each use, and the product is not intended for use on persons under 16.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eActivates and develops INOA ammonia-free permanent colour\u003c\/li\u003e\n\u003cli\u003eAvailable in 10\/20\/30 volume strengths to match the lift and coverage needed\u003c\/li\u003e\n\u003cli\u003e20 vol supports one-level lift and grey\/white hair coverage; 30 vol supports up to two levels of lift on virgin hair\u003c\/li\u003e\n\u003cli\u003eSmooth oil-in-cream texture (ODS2 technology) for controlled, even application\u003c\/li\u003e\n\u003cli\u003eFormulated specifically for professional\/salon-grade INOA colour results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120677380320,"sku":"LUV-LOR-0632","price":1016.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Screenshot2024-05-29132931.png?v=1782897304"},{"product_id":"schwarzkopf-color-550","title":"Schwarzkopf Color","description":"\u003cp\u003eSchwarzkopf Color — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53120677642464,"sku":"LUV-SCH-0640","price":440.0,"currency_code":"INR","in_stock":true}]},{"product_id":"majirel-big-3-650","title":"LOreal Professionnel Majirel Big","description":"\u003cp\u003eLOreal Professionnel Majirel Big — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120678559968,"sku":"LUV-LOR-0653","price":520.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/LOreal-Professionnel-Majirel-No.3-Dark-Brown-600x600.jpg?v=1782897312"},{"product_id":"majirel-developer-800","title":"LOreal Professionnel Majirel Developer","description":"\u003cp\u003eLOreal Professionnel Majirel Developer — a skincare essential, 100% authentic and sourced direct. 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