{"title":"Hair Masks","description":"\u003cp\u003eDeep-repair masks and masques for coloured, straightened and heat-tired hair. 10 minutes a week is the whole commitment.\u003c\/p\u003e","products":[{"product_id":"absolut-repair-mask-223","title":"L'Oréal Professionnel Serie Expert Absolut Repair Mask for Dry \u0026 Damaged Hair (with Protein \u0026 Omega-9)","description":"\u003cp\u003eAn intensely repairing hair mask from L'Oréal Professionnel's Serie Expert Absolut Repair range, formulated to revitalise and instantly restore dry, damaged hair. Powered by protein and Omega-9, it reseals the cuticle, smooths roughness and split ends, and leaves hair stronger, softer and up to 7x shinier. Ideal as a deep-conditioning treatment for medium-to-thick, chemically treated or stressed hair.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eWheat protein (hydrolyzed protein) and Omega-9 (oleic acid); also features Gold Quinoa amino-acid complex for repair and hydration. Repairs and reseals the hair cuticle while restoring hydration.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing, apply generously to damp lengths and ends. Gently twist the hair and leave the mask to act for about 1 minute (longer for very thick or coarse hair). Rinse thoroughly. Use 1-2 times per week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53119388418272,"sku":"LUV-LOR-0223","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/absolut-repair-mask-990.jpg?v=1781943092"},{"product_id":"mx-opti-smooth-mask-850","title":"Matrix Opti.Care Smooth Straight Professional Ultra Smoothing Masque with Shea Butter (490 g)","description":"\u003cp\u003eMatrix Mega Smooth Mask is a professional deep-conditioning hair masque for frizzy, dry, unmanageable and chemically straightened hair. It intensely nourishes to smooth the hair texture, disciplines frizz for up to 4 days even in high humidity, and helps protect against heat-styling damage for soft, sleek, shiny locks. This is the current rebrand of the Matrix Opti.Care Smooth \u0026amp; Straight Ultra Smoothing Masque, which is still sold under the Opti.Care name by many Indian retailers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter, Amino Acid (legacy Opti.Care listings also cite Silk Protein); paraben-free formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing (and optionally conditioning) with the Mega Smooth range, apply the mask evenly on clean, wet hair. Leave on for 3–5 minutes, then rinse thoroughly. Let hair air dry or blow dry for a smooth finish. Use 1–2 times a week.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120640352480,"sku":"LUV-MAT-0256","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-smooth-mask-850.jpg?v=1781965492"},{"product_id":"dove-hair-mask-649","title":"Dove Hair Mask","description":"\u003cp\u003eThe Dove 10 in 1 Deep Repair Treatment Hair Mask is a weekly conditioning treatment formulated with the brand's Bio-Protein Fusion (8%), described by Dove as similar to the proteins naturally present in hair. Dove claims it penetrates to the innermost hair layers and can help reverse years of visible damage from the first wash, leaving hair remarkably smooth and silky. The mask is free from sulphates, parabens, and dyes, and is PETA-certified cruelty-free.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Protein Fusion (8%)\u003c\/strong\u003e — A proprietary blend marketed by Dove as similar to the proteins naturally found in hair; the brand claims it penetrates to the innermost hair layers to help restore and strengthen damaged hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — A humectant that draws moisture into the hair shaft, boosting hydration and reducing dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Kernel Oil (Prunus Armeniaca Kernel Oil)\u003c\/strong\u003e — An emollient plant oil rich in fatty acids and vitamin E that conditions the hair, adds softness and imparts shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLentil Seed Extract (Lens Esculenta Seed Extract)\u003c\/strong\u003e — A plant-derived conditioning ingredient that helps support hair fibre and overall manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuinoa Seed Extract (Chenopodium Quinoa Seed Extract)\u003c\/strong\u003e — Provides amino acids that help coat and smooth the hair cuticle, reducing frizz and improving manageability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply a generous amount to clean, damp hair, focusing on mid-lengths to ends. Leave on for 5 minutes. Rinse thoroughly. Use once weekly for best results. For optimal results, use with Dove Intense Repair Shampoo and Conditioner.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps visibly reduce damage and strengthen hair with regular use\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eRestores smoothness and silkiness from the first wash\u003c\/li\u003e\n\u003cli\u003eAdds shine to dull, lifeless hair\u003c\/li\u003e\n\u003cli\u003eConditions and replenishes hair affected by heat styling and colouring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dove","offers":[{"title":"120 ml","offer_id":53266873221344,"sku":"LUV-DOV-0577","price":249.0,"currency_code":"INR","in_stock":false},{"title":"300 ml","offer_id":53266873254112,"sku":"LUV-DOV-0286","price":649.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Dove_10in1_Newlanuch1000x1000.jpg?v=1782897215"},{"product_id":"plix-rosemary-hair-mask-575","title":"Plix Rosemary Hair Mask","description":"\u003cp\u003eThe Plix Rosemary Anti-Hair Fall Treatment Advanced Hair Mask is a deeply nourishing rinse-out treatment formulated with 3% Rosemary Extract, Ceramide NP, and Plant Keratin to help reduce hair fall and breakage. It replenishes moisture in rough, dry, and frizzy hair, smoothing the cuticle and leaving strands visibly softer and more manageable. Free from parabens, mineral oil, and sulfates, it is pH-balanced and dermatologically tested. Manufactured in India.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3% Rosemary Extract\u003c\/strong\u003e — Supports scalp health and helps reduce hair fall and breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e — Reinforces the hair shaft, reduces breakage, and locks in moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant Keratin\u003c\/strong\u003e — Smooths the hair cuticle, controls frizz, and strengthens hair strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Deeply moisturises and softens dry, rough hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously on clean, damp hair after squeezing out excess water, focusing on the lengths and ends (avoid the scalp). Leave on for 10-15 minutes. Rinse thoroughly — avoid hot water. Use once a week for best results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eReduces hair fall and breakage\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises dry and rough hair\u003c\/li\u003e\n\u003cli\u003eControls frizz and smooths hair cuticle\u003c\/li\u003e\n\u003cli\u003eStrengthens and repairs damaged hair strands\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, shinier, and more manageable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plix","offers":[{"title":"Default Title","offer_id":53120656244960,"sku":"LUV-PLI-0406","price":575.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/949-da9a34da83194a4f95721ba978329b80.jpg?v=1782897250"},{"product_id":"pg-rice-water-hair-mask-595","title":"Pilgrim Korean Rice Water \u0026 Collagen Advanced Damage Repair Hair Mask (200 g)","description":"\u003cp\u003ePilgrim's Korean Rice Water \u0026amp; Collagen Advanced Damage Repair Hair Mask is a deep-conditioning treatment for dry, frizzy and damaged hair, including colour-treated hair. Clinically tested for 92% less hair breakage and up to 20X softer, stronger hair, the creamy mask intensely hydrates, smooths frizz, improves elasticity and restores shine. It is paraben-free and mineral-oil-free, and suitable for women and men.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Korean Rice Water (Rice Ferment Filtrate), Vegan Collagen, 17 Amino Acids Complex, Hydrolyzed Wheat Protein, 5 Ceramides, Hydrolyzed Keratin, Biotin and Sunflower Seed Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply to damp hair and smooth through the lengths from mid-shaft to tips, avoiding the scalp. Leave on for a few minutes, then rinse thoroughly. Use 1-3 times a week depending on the level of damage.\u003c\/p\u003e","brand":"Pilgrim","offers":[{"title":"Default Title","offer_id":53120660144352,"sku":"LUV-PIL-0446","price":595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/pg-rice-water-hair-mask-595.jpg?v=1781965640"},{"product_id":"vitamino-mask-990","title":"L'Oréal Professionnel Serie Expert Vitamino Color Resveratrol Hair Mask (250 g)","description":"\u003cp\u003eA rich, creamy professional hair mask from L'Oréal Professionnel's Serie Expert range, formulated to deeply nourish and protect colour-treated hair. Enriched with antioxidant Resveratrol, it helps lock in colour vibrancy, preserving shade radiance for up to 8 weeks while leaving hair soft, smooth and shiny.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Resveratrol (antioxidant for colour protection), Glycerin, Niacinamide and Panthenol (Pro-Vitamin B5) for conditioning and moisture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply an even amount to towel-dried mid-lengths and ends, leave on for 3-5 minutes, then rinse thoroughly. Use 1-2 times a week.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120660439264,"sku":"LUV-LOR-0449","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/vitamino-mask-990.jpg?v=1781965641"},{"product_id":"tresemme-hair-mask-600","title":"Tresemme Hair Mask","description":"\u003cp\u003eTresemme Hair Mask — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Tresemme","offers":[{"title":"Default Title","offer_id":53120665420000,"sku":"LUV-TRE-0518","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/26721_FOP_8909106068490.jpg?v=1782897274"},{"product_id":"pg-patua-hair-mask-550","title":"Pilgrim Patuá \u0026 Keratin Smoothening Hair Mask (200 g)","description":"\u003cp\u003eA silicone-free, deeply nourishing hair mask from Pilgrim's Amazonian Patuá range, designed for dry and frizzy hair. It works as a 5-10 minute hair-spa treatment that smoothens, hydrates and adds high shine, leaving strands soft, fortified and satin-silky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Patuá Oil (Oenocarpus bataua, rich in Omega-9), Hydrolysed Keratin, Sacha Inchi, Sweet Almond Oil and Argan Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e On clean, shampooed hair, take a generous amount and spread evenly from root to tip, focusing on the ends. Leave on for 5-10 minutes, then rinse with water. Use twice a week for best results.\u003c\/p\u003e","brand":"Pilgrim","offers":[{"title":"Default Title","offer_id":53120667680992,"sku":"LUV-PIL-0535","price":550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/pg-patua-hair-mask-550.jpg?v=1781965716"},{"product_id":"molecular-mask-1600","title":"L'Oréal Professionnel Metal DX (Metal Detox) Anti-Deposit Protector Hair Mask - 250ml (Série Expert)","description":"\u003cp\u003eA professional anti-deposit protector hair mask from L'Oréal Professionnel's Série Expert Metal DX (internationally \"Metal Detox\") range, designed for colour-treated and damaged hair. It deeply nourishes the fibre while neutralising metal particles found in water that cause breakage, dullness and colour shift, leaving hair smoother, stronger and shinier with longer-lasting colour. In India it is retailed as \"Metal DX\"; \"Metal Detox\" is the same product under its global name, and the \"Molecular\" in the raw catalogue name refers to its hero molecule, Glicoamine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Glicoamine (a small chelating molecule that penetrates the hair fibre to trap and neutralise metals), plus Glycine, Tocopherol (Vitamin E), Amodimethicone and conditioning agents (Cetearyl Alcohol, Behentrimonium Chloride).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing (ideally with the Metal DX Anti-Metal Cleansing Cream Shampoo), apply evenly to towel-dried hair, leave on for about 1 minute, then rinse thoroughly. Use as part of your regular wash routine.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120675184864,"sku":"LUV-LOR-0597","price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/molecular-mask-1600.jpg?v=1783324374"},{"product_id":"xtenso-care-mask-850","title":"L'Oréal Professionnel Xtenso Care Masque (For Straightened Hair, with Pro-Keratin \u0026 Incell) - 196g","description":"\u003cp\u003eL'Oréal Professionnel Xtenso Care Masque is a deep-conditioning hair mask formulated specifically for chemically straightened, smoothed, or relaxed hair. As a nutri-reconstructor treatment, it nourishes and reinforces the hair fibre, controls frizz, and leaves lengths soft, shiny, smooth, and easy to manage between salon visits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Pro-Keratin (a non-animal keratin that bonds to the hair surface to rebuild its natural protective shield and fight breakage) and Incell (which penetrates deep into the fibre to fill fragile, weakened areas), supported by conditioning agents such as amodimethicone, glycerin, and the amino acid arginine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply to towel-dried (damp) hair, working evenly from mid-lengths to ends. Emulsify and leave on for 3-5 minutes, then rinse thoroughly. Use 1-2 times per week or as needed for straightened hair.\u003c\/p\u003e","brand":"L'Oréal Xtenso","offers":[{"title":"Default Title","offer_id":53120676528352,"sku":"LUV-LOR-0615","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/xtenso-care-mask-850.jpg?v=1781965782"},{"product_id":"schwarzkopf-masque-660","title":"Schwarzkopf Masque","description":"\u003cp\u003eSchwarzkopf Masque — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53120679772384,"sku":"LUV-SCH-0665","price":660.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/41dkZIug7ML._SL1100.jpg?v=1782897313"},{"product_id":"mx-smoothproof-mask-850","title":"Matrix Biolage Smoothproof Smoothing Masque (For Frizzy Hair) 490g","description":"\u003cp\u003eMatrix Smoothproof Mask — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120684884192,"sku":"LUV-MAT-0689","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/91HBR9mX-wL._SL1500_cd5160a7-a0cd-47ad-a793-a75ca474faf4.jpg?v=1782827328"},{"product_id":"plum-coconut-hair-mask-550","title":"Plum Coconut Hair Mask","description":"\u003cp\u003eA rich, deeply conditioning hair mask from Plum (full name \"Coconut \u0026amp; Peptides Strength \u0026amp; Shine Hair Mask\") that softens, smoothens and revives dry, dull strands in just a few minutes. Powered by coconut oil and pea peptides, it helps seal in moisture, conditions to reduce breakage, and supports a healthy natural shine. It is 100% vegan and paraben-free, leaving hair feeling nourished with a subtle coconut scent.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — Penetrates and softens the hair shaft; coconut oil is well known to help reduce protein loss and combing damage in hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePea Peptide\u003c\/strong\u003e — Helps seal in moisture to keep hair hydrated and conditioned\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Rich emollient that nourishes and smoothens, leaving hair soft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — Lightweight emollient that adds slip and helps lock in moisture without a greasy feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e — Conditions and adds softness to dry strands\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, gently wring out excess water. Apply evenly along damp hair lengths, focusing on the ends and avoiding the scalp. Leave on for 5-10 minutes, then rinse thoroughly with water. Use 1-2 times a week.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply conditions and moisturizes\u003c\/li\u003e\n\u003cli\u003eSmoothens and softens strands\u003c\/li\u003e\n\u003cli\u003eHelps reduce hair breakage\u003c\/li\u003e\n\u003cli\u003eRestores moisture to dry hair\u003c\/li\u003e\n\u003cli\u003eEnhances natural shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":53120691306720,"sku":"LUV-PLU-0740","price":550.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/plum-coconut-hair-mask-550.jpg?v=1781965896"},{"product_id":"kf-hair-mask-950","title":"LOreal Professionnel KF Hair Mask","description":"\u003cp\u003eLOreal Professionnel KF Hair Mask — a haircare essential, 100% authentic and sourced direct. Size: 250ml. Ships from Raipur.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120694092000,"sku":"LUV-LOR-0780","price":950.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/kf-hair-mask-950.jpg?v=1781965939"},{"product_id":"plum-avocado-nourish-up-hair-mask-675","title":"Plum Avocado Nourish-Up Hair Mask","description":"\u003cp\u003ePlum's Avocado Nourish-Up Hair Mask is a nourishing treatment for dry, frizzy and unmanageable hair, also suited to wavy and curly textures. Formulated with avocado oil, argan oil and shea butter, it conditions the hair, helps replenish moisture and smooths the strands to tame frizz for softer, more manageable hair. The 100% vegan, sulphate- and silicone-free formula conditions without weighing hair down.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter (Butyrospermum Parkii Butter)\u003c\/strong\u003e — A rich conditioning butter that helps soften, smooth and reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil (Persea Gratissima Oil)\u003c\/strong\u003e — An emollient oil rich in fatty acids and vitamin E to nourish and soften dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil)\u003c\/strong\u003e — Helps smooth the hair, add shine and reduce the look of frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil (Helianthus Annuus Seed Oil)\u003c\/strong\u003e — A lightweight emollient that adds softness and helps reduce dryness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, wring out excess water and apply the mask generously along the lengths and ends of the hair, avoiding the scalp. Leave on for 5 to 20 minutes, then rinse thoroughly. Use once or twice a week for best results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishes and conditions dry, frizzy hair\u003c\/li\u003e\n\u003cli\u003eHelps control frizz and retain moisture\u003c\/li\u003e\n\u003cli\u003eSmooths and softens for more manageable hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce hair breakage and adds shine\u003c\/li\u003e\n\u003cli\u003e100% vegan, sulphate- and silicone-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":53120713195744,"sku":"LUV-PLU-0903","price":675.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Nj3-q9vpaW-1023939_1.jpg?v=1782311051"}],"url":"https:\/\/luvee.in\/collections\/hair-mask.oembed","provider":"Luvee","version":"1.0","type":"link"}