{"title":"Hair Masks","description":"\u003cp\u003eDeep-repair masks and masques for coloured, straightened and heat-tired hair. 10 minutes a week is the whole commitment.\u003c\/p\u003e","products":[{"product_id":"absolut-repair-mask-223","title":"L'Oréal Professionnel Série Expert Absolut Repair Mask with Protein + Omega-9 (250 ml)","description":"\u003cp\u003eL’Oréal Professionnel Série Expert Absolut Repair Mask is an instant-resurfacing treatment for dry, damaged and weakened hair. Its Protein + Omega-9 formula nourishes the hair fibre and helps leave it smoother, shinier and more manageable with a lightweight feel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7× shinier hair\u003c\/strong\u003e in the brand’s comparison of Shampoo + Resurfacing Golden Mask versus classical shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e13× resistance to hair damage\u003c\/strong\u003e in an instrumental test of Absolut Repair Shampoo + Mask on damaged hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e77% less hair-surface damage\u003c\/strong\u003e after five applications of the Shampoo + Instant Resurfacing Mask routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply to towel-dried hair, focusing on the lengths. Leave on for 3–5 minutes, then rinse thoroughly. Use 1–2 times per week and complete the routine with Absolut Repair 10-in-1 Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53119388418272,"sku":"LUV-LOR-0223","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/8901526509355_en_1.png?v=1785921144"},{"product_id":"mx-opti-smooth-mask-850","title":"Matrix Opti.Care Smooth Straight Professional Ultra Smoothing Masque with Shea Butter (490 g)","description":"\u003cp\u003eMatrix Mega Smooth Mask is a professional deep-conditioning hair masque for frizzy, dry, unmanageable and chemically straightened hair. It intensely nourishes to smooth the hair texture, disciplines frizz for up to 4 days even in high humidity, and helps protect against heat-styling damage for soft, sleek, shiny locks. This is the current rebrand of the Matrix Opti.Care Smooth \u0026amp; Straight Ultra Smoothing Masque, which is still sold under the Opti.Care name by many Indian retailers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter, Amino Acid (legacy Opti.Care listings also cite Silk Protein); paraben-free formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing (and optionally conditioning) with the Mega Smooth range, apply the mask evenly on clean, wet hair. Leave on for 3–5 minutes, then rinse thoroughly. Let hair air dry or blow dry for a smooth finish. Use 1–2 times a week.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120640352480,"sku":"LUV-MAT-0256","price":920.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mega-smooth-mask-by-matrix.jpg?v=1786022984"},{"product_id":"dove-hair-mask-649","title":"Dove Hair Mask","description":"\u003cp\u003eThe Dove 10 in 1 Deep Repair Treatment Hair Mask is a weekly conditioning treatment formulated with the brand's Bio-Protein Fusion (8%), described by Dove as similar to the proteins naturally present in hair. Dove claims it penetrates to the innermost hair layers and can help reverse years of visible damage from the first wash, leaving hair remarkably smooth and silky. The mask is free from sulphates, parabens, and dyes, and is PETA-certified cruelty-free.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Protein Fusion (8%)\u003c\/strong\u003e — A proprietary blend marketed by Dove as similar to the proteins naturally found in hair; the brand claims it penetrates to the innermost hair layers to help restore and strengthen damaged hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — A humectant that draws moisture into the hair shaft, boosting hydration and reducing dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Kernel Oil (Prunus Armeniaca Kernel Oil)\u003c\/strong\u003e — An emollient plant oil rich in fatty acids and vitamin E that conditions the hair, adds softness and imparts shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLentil Seed Extract (Lens Esculenta Seed Extract)\u003c\/strong\u003e — A plant-derived conditioning ingredient that helps support hair fibre and overall manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuinoa Seed Extract (Chenopodium Quinoa Seed Extract)\u003c\/strong\u003e — Provides amino acids that help coat and smooth the hair cuticle, reducing frizz and improving manageability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply a generous amount to clean, damp hair, focusing on mid-lengths to ends. Leave on for 5 minutes. Rinse thoroughly. Use once weekly for best results. For optimal results, use with Dove Intense Repair Shampoo and Conditioner.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps visibly reduce damage and strengthen hair with regular use\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eRestores smoothness and silkiness from the first wash\u003c\/li\u003e\n\u003cli\u003eAdds shine to dull, lifeless hair\u003c\/li\u003e\n\u003cli\u003eConditions and replenishes hair affected by heat styling and colouring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dove","offers":[{"title":"120 ml","offer_id":53266873221344,"sku":"LUV-DOV-0577","price":249.0,"currency_code":"INR","in_stock":true},{"title":"300 ml","offer_id":53266873254112,"sku":"LUV-DOV-0286","price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Dove_10in1_Newlanuch1000x1000.jpg?v=1782897215"},{"product_id":"plix-rosemary-hair-mask-575","title":"Plix Rosemary Hair Mask (200g)","description":"\u003cp\u003eThe Plix Rosemary Anti-Hair Fall Treatment Advanced Hair Mask is a deeply nourishing rinse-out treatment formulated with 3% Rosemary Extract, Ceramide NP, and Plant Keratin to help reduce hair fall and breakage. It replenishes moisture in rough, dry, and frizzy hair, smoothing the cuticle and leaving strands visibly softer and more manageable. Free from parabens, mineral oil, and sulfates, it is pH-balanced and dermatologically tested. Manufactured in India.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3% Rosemary Extract\u003c\/strong\u003e — Supports scalp health and helps reduce hair fall and breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e — Reinforces the hair shaft, reduces breakage, and locks in moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant Keratin\u003c\/strong\u003e — Smooths the hair cuticle, controls frizz, and strengthens hair strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Deeply moisturises and softens dry, rough hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously on clean, damp hair after squeezing out excess water, focusing on the lengths and ends (avoid the scalp). Leave on for 10-15 minutes. Rinse thoroughly — avoid hot water. Use once a week for best results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eReduces hair fall and breakage\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises dry and rough hair\u003c\/li\u003e\n\u003cli\u003eControls frizz and smooths hair cuticle\u003c\/li\u003e\n\u003cli\u003eStrengthens and repairs damaged hair strands\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, shinier, and more manageable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plix","offers":[{"title":"Default Title","offer_id":53120656244960,"sku":"LUV-PLI-0406","price":575.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/949-da9a34da83194a4f95721ba978329b80.jpg?v=1782897250"},{"product_id":"hair-spa-800","title":"L'Oréal Professionnel Hair Spa Deep Nourishing Creambath (490 g)","description":"\u003cp\u003eL’Oréal Professionnel Hair Spa Deep Nourishing Creambath is a professional in-salon treatment for dry hair. Enriched with water lily and purified water, its rich, creamy formula helps intensely nourish and rehydrate hair fibres while soothing the scalp, leaving hair feeling soft and looking shiny.\u003c\/p\u003e\u003cp\u003eL’Oréal Professionnel reports hair is 2× more nourished and the scalp soothed in an instrumental test on multiple applications of conditioning shampoo + Hair Spa nourishing crème versus non-conditioning shampoo.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eFor professional in-salon use. Visit a L’Oréal Professionnel partner salon. The brand recommends two treatments per month.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 490 g\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120659488992,"sku":"LUV-LOR-0439","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/packshot-image-nourishing-creambath-2.jpg?v=1790425493"},{"product_id":"pg-rice-water-hair-mask-595","title":"Pilgrim Korean Rice Water \u0026 Collagen Advanced Damage Repair Hair Mask (200 g)","description":"\u003cp\u003ePilgrim's Korean Rice Water \u0026amp; Collagen Advanced Damage Repair Hair Mask is a deep-conditioning treatment for dry, frizzy and damaged hair, including colour-treated hair. Clinically tested for 92% less hair breakage and up to 20X softer, stronger hair, the creamy mask intensely hydrates, smooths frizz, improves elasticity and restores shine. It is paraben-free and mineral-oil-free, and suitable for women and men.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Korean Rice Water (Rice Ferment Filtrate), Vegan Collagen, 17 Amino Acids Complex, Hydrolyzed Wheat Protein, 5 Ceramides, Hydrolyzed Keratin, Biotin and Sunflower Seed Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply to damp hair and smooth through the lengths from mid-shaft to tips, avoiding the scalp. Leave on for a few minutes, then rinse thoroughly. Use 1-3 times a week depending on the level of damage.\u003c\/p\u003e","brand":"Pilgrim","offers":[{"title":"Default Title","offer_id":53120660144352,"sku":"LUV-PIL-0446","price":595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/1_50ab8575-57ac-4c19-acba-89a1ba82e9f3.jpg?v=1786020081"},{"product_id":"vitamino-mask-990","title":"L’Oréal Professionnel Serie Expert Vitamino Color Mask for Color Protection \u0026 Shine with Resveratrol (250 ml)","description":"\u003cp\u003eL’Oréal Professionnel Serie Expert Vitamino Color Mask is a color-protection hair mask for color-treated hair, enriched with Resveratrol and Panthenol. It helps maintain color vibrancy and leaves hair feeling soft and smooth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand-reported result:\u003c\/strong\u003e Up to 8 weeks of color protection and 5× more shine in an instrumental test comparing the Vitamino Color shampoo + mask routine with a non-conditioning shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply to damp hair through the lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly. The brand suggests using the mask 1–2 times a week, according to your hair’s needs.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120660439264,"sku":"LUV-LOR-0449","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/vitamino_color_masque_for_color_protection.jpg?v=1785920994"},{"product_id":"tresemme-hair-mask-600","title":"TRESemmé Keratin Smooth Deep Smoothing Mask (300 ml)","description":"\u003cp\u003eTRESemmé Keratin Smooth Deep Smoothing Mask with Argan Oil is a weekly deep-conditioning treatment. Its keratin-enhanced formula delivers five smoothing benefits: helps control frizz, detangles, boosts shine, adds softness and tames flyaways. The brand claims up to 72 hours of frizz control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, remove excess water and distribute a generous amount through damp hair from mid-lengths to ends. Comb through with fingers or a wide-tooth comb, leave for 3–5 minutes, then rinse thoroughly. Use weekly or as needed.\u003c\/p\u003e","brand":"Tresemme","offers":[{"title":"Default Title","offer_id":53120665420000,"sku":"LUV-TRE-0518","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/tresemme-keratin-smooth-deep-smoothing-mask-300ml.jpg?v=1790253664"},{"product_id":"pg-patua-hair-mask-550","title":"Pilgrim Patuá \u0026 Keratin Smoothening Hair Mask (200 g)","description":"\u003cp\u003eA silicone-free, deeply nourishing hair mask from Pilgrim's Amazonian Patuá range, designed for dry and frizzy hair. It works as a 5-10 minute hair-spa treatment that smoothens, hydrates and adds high shine, leaving strands soft, fortified and satin-silky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Patuá Oil (Oenocarpus bataua, rich in Omega-9), Hydrolysed Keratin, Sacha Inchi, Sweet Almond Oil and Argan Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e On clean, shampooed hair, take a generous amount and spread evenly from root to tip, focusing on the ends. Leave on for 5-10 minutes, then rinse with water. Use twice a week for best results.\u003c\/p\u003e","brand":"Pilgrim","offers":[{"title":"Default Title","offer_id":53120667680992,"sku":"LUV-PIL-0535","price":550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/pg-patua-hair-mask-550.jpg?v=1781965716"},{"product_id":"molecular-mask-1600","title":"L'Oréal Professionnel Serie Expert Metal DX Anti-Deposit Protector Hair Mask, 250 ml","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Metal DX Anti-Deposit Protector Mask helps protect the hair fibre from metal particle deposits after colour, balayage or lightening services. Enriched with patented Glicoamine, a molecule small enough to penetrate the fibre and neutralise metal inside it, this rich cream leaves hair nourished, less porous and intensely shiny.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types. For optimal results, use after the Metal DX Anti-Metal Cleansing Cream Shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply evenly to clean, damp hair and distribute through mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120675184864,"sku":"LUV-LOR-0597","price":1650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/molecular-mask-1600.jpg?v=1783324374"},{"product_id":"xtenso-care-mask-850","title":"L'Oréal Professionnel Xtenso Care Masque for Straightened Hair (196 g)","description":"\u003cp\u003eL'Oréal Professionnel Xtenso Care Masque is an intensive rinse-off treatment designed for straightened and chemically treated hair. Infused with Pro-Keratin and Incell, it nourishes the lengths, reinforces the hair fibre's natural shield, and helps reduce dryness and breakage, leaving hair smoother, shinier, and easier to manage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After using Xtenso Care Professional Shampoo, apply 15–20 ml to wet hair and distribute evenly from lengths to ends. Twist the hair and leave on for 2–5 minutes; for deeper nourishment, leave for up to 15 minutes. Rinse thoroughly. Use 1–2 times a week.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120676528352,"sku":"LUV-LOR-0615","price":890.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/xtenso-care-mask-850.jpg?v=1781965782"},{"product_id":"schwarzkopf-masque-660","title":"Schwarzkopf Masque","description":"\u003cp\u003eSchwarzkopf Masque — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53120679772384,"sku":"LUV-SCH-0665","price":660.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/41dkZIug7ML._SL1100.jpg?v=1782897313"},{"product_id":"mx-smoothproof-mask-850","title":"Matrix Biolage Smoothproof Smoothing Masque (For Frizzy Hair) 490g","description":"\u003cp\u003eMatrix Biolage Smoothproof Smoothing Masque is a rinse-off deep-conditioning hair mask formulated for frizzy, unruly hair, including permed and chemically treated hair. Its key ingredient, Camellia Kissi Seed Oil, works alongside conditioning agents to nourish and discipline hair, control frizz, and leave strands smoother, softer and shinier after rinsing.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Oil (Camellia Kissi Seed Oil)\u003c\/strong\u003e — Nourishes hair and helps soften and tame frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e — Conditioning silicone that smooths the hair cuticle and adds shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol \u0026amp; Behentrimonium Chloride\u003c\/strong\u003e — Conditioning agents that help detangle and soften hair without stripping moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e — Emollient that helps seal in moisture for a smoother feel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, damp hair, distributing evenly section by section, focusing on mid-lengths to ends. Massage in and leave on for up to 15 minutes, with or without heat. Rinse thoroughly. Can be paired with the Biolage Smoothproof serum for added smoothing.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTames frizz for smoother, more polished hair\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes dry, unruly strands\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling softer and more manageable\u003c\/li\u003e\n\u003cli\u003eAdds shine and conditions the hair shaft\u003c\/li\u003e\n\u003cli\u003eSuitable for use on permed, chemically treated, or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120684884192,"sku":"LUV-MAT-0689","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/matrix-biolage-smooth-proof-camellia-smoothing-masque-for-frizzy-hair-490g-1-1000x1000.jpg?v=1782827329"},{"product_id":"xtenso-gold-mask-1290","title":"LOreal Professionnel Xtenso Gold Mask","description":"\u003cp\u003eL'Oreal Professionnel Xtenso Care Sulfate-Free Masque (the gold-pack variant of the Xtenso Care line) is an intensive conditioning treatment for chemically straightened, smoothened and over-processed hair. Formulated with Keratin Repair (Arginine) and Asta-Care, its rich, creamy formula helps restore strength and flexibility to the hair fibre, controls frizz and adds softness and shine for a smoother, more manageable finish. The sulfate-free, paraben-free system is gentle on treated and frizz-prone lengths.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Repair \/ Pro-Keratin (Arginine)\u003c\/strong\u003e — Amino acid that helps reinforce and add strength to hair fibre weakened by straightening treatments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e — Conditioning silicone that smooths the cuticle for shine, softness and easier detangling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Vegetable Protein (PG-Propyl Silanetriol)\u003c\/strong\u003e — Protein-derived conditioner that helps fortify the hair fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsta-Care (Haematococcus Pluvialis extract with Tocopherol \/ Vitamin E)\u003c\/strong\u003e — Antioxidant blend (astaxanthin source) that helps protect hair from oxidative and environmental stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e — Lightweight emollient that softens and smooths without a greasy after-feel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply to towel-dried hair from mid-lengths to ends, avoiding the roots. Massage through and leave on for 3-5 minutes, then rinse thoroughly. Use 1-2 times a week depending on hair condition.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps nourish and condition straightened, treated hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthen and reinforce the hair fibre\u003c\/li\u003e\n\u003cli\u003eControls frizz for a smoother finish\u003c\/li\u003e\n\u003cli\u003eAdds softness, manageability and shine\u003c\/li\u003e\n\u003cli\u003eSulfate-free and paraben-free formula\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120688259296,"sku":"LUV-LOR-0707","price":1290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/xtenso-gold-mask-1290.jpg?v=1781965860"},{"product_id":"plum-coconut-hair-mask-550","title":"Plum Coconut Hair Mask (100g)","description":"\u003cp\u003eA rich, deeply conditioning hair mask from Plum (full name \"Coconut \u0026amp; Peptides Strength \u0026amp; Shine Hair Mask\") that softens, smoothens and revives dry, dull strands in just a few minutes. Powered by coconut oil and pea peptides, it helps seal in moisture, conditions to reduce breakage, and supports a healthy natural shine. It is 100% vegan and paraben-free, leaving hair feeling nourished with a subtle coconut scent.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — Penetrates and softens the hair shaft; coconut oil is well known to help reduce protein loss and combing damage in hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePea Peptide\u003c\/strong\u003e — Helps seal in moisture to keep hair hydrated and conditioned\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Rich emollient that nourishes and smoothens, leaving hair soft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — Lightweight emollient that adds slip and helps lock in moisture without a greasy feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e — Conditions and adds softness to dry strands\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, gently wring out excess water. Apply evenly along damp hair lengths, focusing on the ends and avoiding the scalp. Leave on for 5-10 minutes, then rinse thoroughly with water. Use 1-2 times a week.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply conditions and moisturizes\u003c\/li\u003e\n\u003cli\u003eSmoothens and softens strands\u003c\/li\u003e\n\u003cli\u003eHelps reduce hair breakage\u003c\/li\u003e\n\u003cli\u003eRestores moisture to dry hair\u003c\/li\u003e\n\u003cli\u003eEnhances natural shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":53120691306720,"sku":"LUV-PLU-0740","price":550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Listing_1st_Tile_Coconut_Mask_1001x1001_px.webp?v=1782813769"},{"product_id":"kf-hair-mask-950","title":"LOreal Professionnel KF Hair Mask","description":"\u003cp\u003eA rich, keratin-infused professional hair mask that deeply conditions to reshape and smooth the hair fibre, softening and hydrating for instant shine and long-lasting frizz and volume control. Suitable for all hair types.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eKeratin, Amino Acid Chains\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing, apply generously from mid-lengths to ends, leave on for 5–10 minutes, then rinse thoroughly. Use once a week, or as recommended by your stylist.\u003c\/p\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120694092000,"sku":"LUV-LOR-0780","price":950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/kf-hair-mask-950.jpg?v=1781965939"},{"product_id":"bc-color-freeze-mask-1550","title":"Schwarzkopf BC Color Freeze Mask","description":"\u003cp\u003eSchwarzkopf BC Bonacure Color Freeze Mask is a creamy, intensely restorative hair mask from Schwarzkopf Professional's Bonacure Color Freeze range, formulated for colour-treated, highlighted or over-processed hair. Its pH 4.5 Balancer Technology is designed to help stabilise the hair matrix and lock colour pigments in place, while vegan keratin and Cell Equalizer Technology work to fill structural gaps in the hair for added strength and elasticity. With regular use, it may help reduce frizz and improve combability, leaving hair looking smoother and shinier.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eVegan keratin, Cell Equalizer Technology, pH 4.5 Balancer Technology, Care Booster Complex, shea butter, apricot kernel oil\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing, apply to towel-dried lengths and ends of the hair. Leave on for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53120700121312,"sku":"LUV-SCH-0808","price":1550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/600X600Pix_Listingimages_3.jpg?v=1782913539"},{"product_id":"inforcer-mask-990","title":"LOreal Professionnel Inforcer Mask (250ml)","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Inforcer is a strengthening, anti-breakage hair mask formulated with Vitamin B6 and Biotin for fragile, brittle hair prone to snapping. This conditioning treatment helps fortify and smooth the hair fibre, leaving strands stronger, softer and easier to detangle. With regular use it helps reduce breakage and improve manageability while adding a healthy-looking shine.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin (Vitamin B7\/H)\u003c\/strong\u003e — Helps fortify the hair fibre and reduce fragility for stronger-feeling strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B6 (Pyridoxine HCl)\u003c\/strong\u003e — Helps strengthen weakened hair to limit breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e — Conditioning silicone that smooths the cuticle for easier detangling and manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — Humectant that helps retain moisture for softer, more supple hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply to towel-dried mid-lengths and ends. Distribute evenly with fingers or a wide-tooth comb and leave on for 3 to 5 minutes. Rinse thoroughly. Use one to two times a week.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps reduce hair breakage\u003c\/li\u003e\n\u003cli\u003eStrengthens fragile, brittle strands\u003c\/li\u003e\n\u003cli\u003eConditions and softens hair\u003c\/li\u003e\n\u003cli\u003eEases combing and detangling\u003c\/li\u003e\n\u003cli\u003eAdds a healthy-looking shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120709525728,"sku":"LUV-LOR-0859","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/loreal_professionnel_inforcer_masque.jpg?v=1785921002"},{"product_id":"liss-mask-990","title":"LOreal Professionnel Liss Mask (250ml)","description":"\u003cp\u003eThe L'Oreal Professionnel Serie Expert Liss Unlimited Mask is an intensive smoothing hair mask designed to help discipline frizzy, rebellious and unruly hair. Formulated with the brand's Pro-Keratin complex along with nourishing oils, it conditions the hair fibre, helps smooth the cuticle and acts as an anti-humidity barrier for sleeker, shinier, more manageable hair. A professional in-shower treatment with a rich, creamy texture that leaves hair soft and polished without weighing it down.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Keratin complex\u003c\/strong\u003e — L'Oreal's signature blend of amino acids and conditioning agents that helps reinforce and soften the hair fibre for a smoother, stronger feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening Primrose Oil (Oenothera Biennis)\u003c\/strong\u003e — Rich in nourishing fatty acids to soften and condition for a smoother feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKukui Nut Oil (Aleurites Moluccana)\u003c\/strong\u003e — Lightweight nourishing oil that helps condition the hair and acts as a humidity barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Fruit Oil (Olea Europaea)\u003c\/strong\u003e — Emollient oil that adds nourishment and helps leave hair soft and supple\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — Humectant that draws in and helps retain moisture to keep hair supple\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing (ideally with the Liss Unlimited shampoo), gently squeeze out excess water. Apply the mask generously from mid-lengths to ends, avoiding the roots, and distribute evenly with fingers or a comb. Leave on for 3-5 minutes, then rinse thoroughly. Use 1-2 times a week.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth and discipline frizzy, unruly hair\u003c\/li\u003e\n\u003cli\u003eNourishes and conditions the hair fibre\u003c\/li\u003e\n\u003cli\u003eProvides anti-humidity protection for longer-lasting smoothness\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness\u003c\/li\u003e\n\u003cli\u003eImproves manageability without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOreal Professionnel","offers":[{"title":"Default Title","offer_id":53120709918944,"sku":"LUV-LOR-0866","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/loreal_professionnel_liss_unlimited_hair_masque.jpg?v=1785921011"},{"product_id":"mx-color-last-mask-630","title":"Matrix Color Last Mask","description":"\u003cp\u003eMatrix Biolage Colorlast Masque is a rinse-off hair mask formulated for colour-treated hair. Infused with orchid extract, it is designed to help protect colour vibrancy, depth and tone while balancing moisture and smoothing the hair's surface for a shinier, more even-toned finish. Its ultra-mild, vegan formula suits colour-treated hair looking to extend the life of a fresh colour service.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eOrchid Extract, Behentrimonium Chloride, Cetearyl Alcohol, Stearyl Alcohol, Glycerin, Citric Acid\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing with Biolage Colorlast Shampoo, apply the masque to wet hair and leave in for 3 to 5 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711033056,"sku":"LUV-MAT-0878","price":630.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/3474636679874_Biolage-Color-Last-Treatment_100ml.webp?v=1782913701"},{"product_id":"mx-fiberstrong-mask-980","title":"Matrix Fiberstrong Mask (490g)","description":"\u003cp\u003eMatrix Biolage Advanced Fiberstrong Mask is a hair treatment mask designed for weak, fragile and brittle hair that is prone to breakage. Formulated with bamboo extract and the patented Intra-Cylane molecule, it helps fill gaps along the hair fibre and reseal the cuticle, leaving hair feeling stronger and smoother. It works well as a weekly treatment for hair that needs extra reinforcement after chemical or heat styling.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eBamboo Extract (Bambusa Vulgaris), Intra-Cylane, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing with Biolage Advanced Fiberstrong Shampoo, apply the mask evenly to clean, wet hair, focusing on lengths and ends. Leave in for 5 to 10 minutes, then rinse thoroughly. Use once or twice a week as part of your hair care routine.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711524576,"sku":"LUV-MAT-0881","price":980.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/01-matrixbiolageadvancedfiberstrongstrengtheningmasquepixieschennai-500x500.jpg?v=1782913718"},{"product_id":"plix-flaxseed-mask-600","title":"Plix Flaxseed Ultra Smooth Hair Mask (200 g)","description":"\u003cp\u003ePLIX Flaxseed Ultra Smooth Hair Mask is a deep-nourishing treatment for dry and damaged hair, powered by Hydrolysed Keratin and a Five Oil Complex including Flaxseed Oil, rich in Omega-3s, Vitamin E and antioxidants. Helps tame frizz, add lasting smoothness and restore healthy shine.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eFlaxseed Oil, Hydrolysed Keratin (Plant Keratin PF), Five Oil Complex\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter shampooing, apply generously from mid-lengths to ends, leave on for 10–15 minutes, then rinse thoroughly. Use once or twice a week for best results.\u003c\/p\u003e","brand":"Plix","offers":[{"title":"Default Title","offer_id":53120713064672,"sku":"LUV-PLI-0900","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/1530-2bed418e4c104eada268563a65483ac7.jpg?v=1782913768"},{"product_id":"plum-avocado-nourish-up-hair-mask-675","title":"Plum Avocado Nourish-Up Hair Mask (250g)","description":"\u003cp\u003ePlum's Avocado Nourish-Up Hair Mask is a nourishing treatment for dry, frizzy and unmanageable hair, also suited to wavy and curly textures. Formulated with avocado oil, argan oil and shea butter, it conditions the hair, helps replenish moisture and smooths the strands to tame frizz for softer, more manageable hair. The 100% vegan, sulphate- and silicone-free formula conditions without weighing hair down.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter (Butyrospermum Parkii Butter)\u003c\/strong\u003e — A rich conditioning butter that helps soften, smooth and reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil (Persea Gratissima Oil)\u003c\/strong\u003e — An emollient oil rich in fatty acids and vitamin E to nourish and soften dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil)\u003c\/strong\u003e — Helps smooth the hair, add shine and reduce the look of frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil (Helianthus Annuus Seed Oil)\u003c\/strong\u003e — A lightweight emollient that adds softness and helps reduce dryness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, wring out excess water and apply the mask generously along the lengths and ends of the hair, avoiding the scalp. Leave on for 5 to 20 minutes, then rinse thoroughly. Use once or twice a week for best results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishes and conditions dry, frizzy hair\u003c\/li\u003e\n\u003cli\u003eHelps control frizz and retain moisture\u003c\/li\u003e\n\u003cli\u003eSmooths and softens for more manageable hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce hair breakage and adds shine\u003c\/li\u003e\n\u003cli\u003e100% vegan, sulphate- and silicone-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":53120713195744,"sku":"LUV-PLU-0903","price":675.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/Nj3-q9vpaW-1023939_1.jpg?v=1782311051"},{"product_id":"bare-anatomy-ultra-smoothing-hair-mask-with-shea-butter-niacinamide-for-frizzy-hair","title":"Bare Anatomy Expert Ultra Smoothing Hair Mask with Shea Butter \u0026 Niacinamide, 250 g","description":"\u003cp\u003eBare Anatomy Expert Ultra Smoothing Hair Mask is a deep-conditioning hair mask for dry, frizzy hair. 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