{"title":"Matrix","description":null,"products":[{"product_id":"opti-shampoo-203","title":"Matrix Opti.Care Professional Smooth Straight Ultra Smoothing Shampoo (Mega Smooth) with Shea Butter","description":"\u003cp\u003eA professional anti-frizz cleanser for frizzy, dry, unmanageable hair that defies frizz for up to 4 days even in extreme humidity. Enriched with amino acid and shea butter, it gently cleanses while delivering intense moisture, leaving hair smooth, shiny and easy to manage. Paraben-free and suitable for all hair types, including chemically treated hair.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eAmino Acid, Shea Butter; paraben-free formula\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eThoroughly wet hair. Apply shampoo and lather with gentle massaging motions, working through mid-lengths for about a minute. Rinse thoroughly. Follow with the matching Opti.Care \/ Mega Smooth conditioner, then air-dry or blow-dry for a smooth finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e Available in 200 ml, 350 ml and 1 L (1000 ml)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53119389335776,"sku":"LUV-MAT-0203","price":605.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/8901526407781_en_1.jpg?v=1781960008"},{"product_id":"smoothproof-shampoo-690","title":"Matrix Biolage Smoothproof Smoothing Shampoo","description":"\u003cp\u003eInspired by nature's water-resistant camellia, Biolage Smoothproof Shampoo controls frizz and flyaways for smooth, manageable hair even in up to 97% humidity. The nourishing formula gently cleanses while wrapping hair in a rich, protective shield that maintains smoothness and shine without weighing it down. Paraben-free and suitable for frizzy, color-treated hair.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eCamellia (water-resistant flower extract for humidity and frizz control); paraben-free formula\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply to wet hair and lather with a gentle massaging motion, then rinse thoroughly. For best results, follow with Matrix Biolage Smoothproof Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200 ml \/ 1000 ml\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53119389368544,"sku":"LUV-MAT-0690","price":895.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-smoothproof-shampoo-895.jpg?v=1781943106"},{"product_id":"fiberstrong-shampoo-792","title":"Matrix Biolage Advanced Fiberstrong Anti-Breakage Shampoo","description":"\u003cp\u003eA professional strengthening shampoo specifically formulated for fragile, weak hair prone to breakage. Powered by Intra-Cylane, bamboo extract and ceramides, it cleanses while fortifying weak areas along the hair fibre, restoring elasticity and resilience. Leaves hair stronger, shinier and more manageable with reduced breakage and hairfall.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eIntra-Cylane (strengthening), Bamboo Extract (resilience\/fortification), Ceramides (repair and protect the hair fibre). Paraben-free formula.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply to wet hair and massage the scalp gently in circular motions. Leave on for 1-3 minutes, then rinse thoroughly. Follow with the matching Biolage Fiberstrong conditioner for best results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200 ml (also available in 400 ml and 1000 ml)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53119389663456,"sku":"LUV-MAT-0792","price":715.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-fiberstrong-shampoo-715.jpg?v=1781943107"},{"product_id":"color-last-conditioner-876","title":"Matrix Color Obsessed Conditioner (Color Care Conditioner for Color-Treated Hair)","description":"\u003cp\u003eMatrix Color Obsessed is a professional color-care conditioner that renews and preserves color-treated hair, sealing in moisture to help strengthen porous, damaged strands. Powered by an antioxidant-rich formula with Vitamin E and Sunflower Oil, it protects against fading and extends the life of your color vibrancy. The vegan, conditioning formula leaves hair soft, manageable and brilliantly shiny without weighing it down.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eAntioxidant complex with Tocopherol (Vitamin E) and Helianthus Annuus (Sunflower) Seed Oil; conditioning agents Cetearyl Alcohol and Behentrimonium Chloride; Glycerin. Sulfate-free, vegan formula.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eAfter cleansing with Matrix Color Obsessed Shampoo, apply the conditioner to wet hair. Massage through, focusing on mid-lengths and ends, then rinse thoroughly. Use as part of the Color Obsessed system for color protection up to 32 washes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200 ml (also available in 300 ml \/ 1 L professional sizes)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53119389696224,"sku":"LUV-MAT-0876","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-color-last-conditioner-225.jpg?v=1781943107"},{"product_id":"mx-opti-shampoo-385","title":"Matrix Mega Smooth Professional Shampoo with Shea Butter \u0026 Amino Acids (For Frizzy Hair), 350ml","description":"\u003cp\u003eMatrix Mega Smooth Professional Shampoo (formerly sold as Matrix Opti.Care Smooth\/Smoothing Shampoo) is a salon-professional cleanser formulated for frizzy, dry and unmanageable hair. It gently cleanses while taming frizz and boosting smoothness, claiming up to 4 days of frizz control even in extreme humidity, and is suitable for all hair types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter (helps prevent frizz formation and conditions the hair) and Amino Acids (boost hair-fibre smoothness and shine). Paraben-free formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hair thoroughly, apply the shampoo and massage gently into a lather working from scalp through mid-lengths, then rinse thoroughly. Follow with the matching Mega Smooth conditioner\/masque, and air-dry or blow-dry for best results.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120629113056,"sku":"LUV-MAT-0063","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-shampoo-385.jpg?v=1781965375"},{"product_id":"mx-opti-conditioner-340","title":"Matrix Opti.Care Professional Smooth Conditioner (Shea Butter)","description":"\u003cp\u003eMatrix Opti.Care (now retailed as \"Mega Smooth\") is a professional smoothing conditioner enriched with shea butter and amino acids, designed for frizzy, dry and chemically straightened hair. It detangles, deeply nourishes and seals the cuticle to deliver salon-smooth, shiny, frizz-free hair for up to 4 days even in humidity, and is paraben-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter, Amino Acids, Dimethicone (smoothing silicones); paraben-free formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze out excess water. Apply a small (coin-sized) amount from mid-lengths to ends, leave on for 1-3 minutes, then rinse thoroughly. Best paired with the matching Opti.Care \/ Mega Smooth shampoo.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120631931104,"sku":"LUV-MAT-0108","price":340.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-conditioner-340.jpg?v=1781965403"},{"product_id":"mx-opti-serum-620","title":"Matrix Opti.Care Smooth Straight Professional Split End Hair Serum (100 ml)","description":"\u003cp\u003eA lightweight, non-greasy silicone-based smoothing serum from Matrix's professional Opti.Care range, designed to tame frizz and flyaways and seal frayed tips. It is targeted at chemically straightened or smoothened hair, helping maintain the sleek, straight effect while adding a glossy, reflective shine. Suitable for all hair types and marketed as paraben-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Cyclopentasiloxane and dimethicone\/dimethiconol silicones (smoothing, shine, frizz control), Shea Butter (nourishment and softness), Apricot Kernel Oil (conditioning and gloss), plus Phenyl Trimethicone for added slip and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Warm 2-3 drops between palms and apply evenly from mid-lengths to tips on damp or dry hair after washing. Do not rinse out. Style as usual; can be used after every wash.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120638779616,"sku":"LUV-MAT-0219","price":620.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-serum-620.jpg?v=1781965471"},{"product_id":"mx-opti-smooth-mask-850","title":"Matrix Mega Smooth Mask (formerly Opti.Care Smooth Straight Ultra Smoothing Masque) with Shea Butter \u0026 Amino Acid","description":"\u003cp\u003eMatrix Mega Smooth Mask is a professional deep-conditioning hair masque for frizzy, dry, unmanageable and chemically straightened hair. It intensely nourishes to smooth the hair texture, disciplines frizz for up to 4 days even in high humidity, and helps protect against heat-styling damage for soft, sleek, shiny locks. This is the current rebrand of the Matrix Opti.Care Smooth \u0026amp; Straight Ultra Smoothing Masque, which is still sold under the Opti.Care name by many Indian retailers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter, Amino Acid (legacy Opti.Care listings also cite Silk Protein); paraben-free formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing (and optionally conditioning) with the Mega Smooth range, apply the mask evenly on clean, wet hair. Leave on for 3–5 minutes, then rinse thoroughly. Let hair air dry or blow dry for a smooth finish. Use 1–2 times a week.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120640352480,"sku":"LUV-MAT-0256","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-smooth-mask-850.jpg?v=1781965492"},{"product_id":"mx-opti-conditioner-615","title":"Matrix Opti.Care Mega Smooth Professional Conditioner (Shea Butter, Paraben-Free)","description":"\u003cp\u003eMatrix Opti.Care Mega Smooth Conditioner is a salon-professional smoothing conditioner for frizzy, dry and unmanageable hair, designed to deliver salon-smooth, straight-looking results at home. Enriched with shea butter, it deeply nourishes, detangles and tames frizz for up to 4 days even in high humidity, leaving hair soft, glossy and manageable. It is paraben-free and suitable for all hair types, including chemically straightened hair. (Opti.Care is the range Matrix has rebranded as \"Mega Smooth\"; both names appear on current packs and listings.)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Shea Butter and Amino Acid (Ceramide-based smoothing complex), in a detangling conditioning base; paraben-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing with Matrix Mega Smooth \/ Opti.Care Shampoo, squeeze out excess water and apply about two coin-sized amounts from mid-lengths to ends. Leave on for 1-3 minutes, then rinse thoroughly. For best results, follow with Matrix Mega Smooth Serum.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120645824736,"sku":"LUV-MAT-0272","price":615.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-conditioner-615.jpg?v=1781965510"},{"product_id":"mx-wonder-color-425","title":"Matrix Wonder Color","description":"\u003cp\u003eMatrix Wonder Color — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120646578400,"sku":"LUV-MAT-0279","price":425.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-20-vol-developer-499","title":"Matrix 20 Vol Developer","description":"\u003cp\u003eMatrix 20 Vol Developer — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120656081120,"sku":"LUV-MAT-0401","price":499.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-so-color-415","title":"Matrix So Color","description":"\u003cp\u003eMatrix So Color — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120661258464,"sku":"LUV-MAT-0470","price":415.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-opti-shampoo-eco-1375","title":"Matrix Opti Shampoo Eco","description":"\u003cp\u003eMatrix Opti Shampoo Eco — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120678691040,"sku":"LUV-MAT-0656","price":1375.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-opti-shampoo-eco-1375.jpg?v=1781965819"},{"product_id":"mx-smoothproof-mask-850","title":"Matrix Smoothproof Mask","description":"\u003cp\u003eMatrix Smoothproof Mask — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120684884192,"sku":"LUV-MAT-0689","price":850.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-color-last-mask-630","title":"Matrix Color Last Mask","description":"\u003cp\u003eMatrix Color Last Mask — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711033056,"sku":"LUV-MAT-0878","price":630.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-color-last-shp-895","title":"Matrix Color Last Shp","description":"\u003cp\u003eMatrix Color Last Shp — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711229664,"sku":"LUV-MAT-0879","price":895.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-fiberstrong-conditioner-655","title":"Matrix Fiberstrong Conditioner","description":"\u003cp\u003eMatrix Fiberstrong Conditioner — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711360736,"sku":"LUV-MAT-0880","price":655.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-fiberstrong-conditioner-655.jpg?v=1781966014"},{"product_id":"mx-fiberstrong-mask-980","title":"Matrix Fiberstrong Mask","description":"\u003cp\u003eMatrix Fiberstrong Mask — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711524576,"sku":"LUV-MAT-0881","price":980.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-full-rescue-shampoo-485","title":"Matrix Full Rescue Shampoo","description":"\u003cp\u003eMatrix Full Rescue Shampoo — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711557344,"sku":"LUV-MAT-0882","price":485.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-full-rescue-shampoo-485.jpg?v=1781966016"},{"product_id":"mx-hydrasource-conditioner-225","title":"Matrix Hydrasource Conditioner","description":"\u003cp\u003eMatrix Hydrasource Conditioner — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711590112,"sku":"LUV-MAT-0883","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-hydrasource-conditioner-225.jpg?v=1781966018"},{"product_id":"mx-hydrasource-shampoo-895","title":"Matrix Hydrasource Shampoo","description":"\u003cp\u003eMatrix Hydrasource Shampoo — a haircare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120711622880,"sku":"LUV-MAT-0884","price":895.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-hydrasource-shampoo-895.jpg?v=1781966019"},{"product_id":"mx-resistant-big-1345","title":"Matrix Resistant Big","description":"\u003cp\u003eMatrix Resistant Big — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120712016096,"sku":"LUV-MAT-0887","price":1345.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mx-smoothproof-cond-225","title":"Matrix Smoothproof Conditioner.","description":"\u003cp\u003eMatrix Smoothproof Conditioner. — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120712179936,"sku":"LUV-MAT-0888","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mx-smoothproof-cond-225.jpg?v=1781966024"}],"url":"https:\/\/luvee.in\/collections\/matrix.oembed","provider":"Luvee","version":"1.0","type":"link"}