{"title":"Minimalist","description":null,"products":[{"product_id":"sunscreen-spf-111","title":"Minimalist SPF 50 Sunscreen with Multi-Vitamins (Broad Spectrum PA++++)","description":"\u003cp\u003eA lightweight moisturiser-meets-sunscreen offering broad spectrum SPF 50 with a PA++++ rating. It spreads easily and leaves a natural, moisturised, non-shiny finish with no white cast. Boosted with multi-vitamins, it not only protects against UV damage but also helps repair and nourish the skin.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eFour UV filters — Uvinul T 150, Avobenzone, Octocrylene and Titanium Dioxide — plus skin-repairing multi-vitamins: Niacinamide (Vitamin B3), Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Linoleic \u0026amp; Linolenic Acids (Vitamin F), and Sodium Hyaluronate for hydration.\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply generously on cleansed face and neck as the last step of your morning routine, after serums and moisturisers. Apply at least 15 minutes before sun exposure. Reapply every few hours and after swimming, perspiration or towel drying.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 g\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53119388680416,"sku":"LUV-MIN-0111","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-spf-60-599.jpg?v=1781943096"},{"product_id":"salicylic-face-wash-152","title":"Minimalist Salicylic Acid + LHA 2% Face Cleanser","description":"\u003cp\u003eA daily, gentle exfoliating face cleanser that combines 2% BHA + LHA (Salicylic Acid + Capryloyl Salicylic Acid) for deep cleansing, pore decongestion and sebum reduction without drying out the skin. Formulated with two very mild sulfate-free surfactants plus oat extract and allantoin, it cleans effectively without stripping skin lipids or proteins. Ideal for acne-prone and oily skin, helping reduce breakouts and excess oil with regular use.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eSalicylic Acid (BHA), Capryloyl Salicylic Acid (LHA) at 2% total, Zinc (sebum-regulating, anti-bacterial), Oat Extract, Panthenol (Vitamin B5), Allantoin\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply on a wet face. Pour an appropriate quantity into wet hands, rub together into a light lather, and massage onto the face. Rinse thoroughly. Use AM and PM every day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml (also available in 250 ml)\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53119388909792,"sku":"LUV-MIN-0152","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-salicylic-fw-299.jpg?v=1781943096"},{"product_id":"b12-moisturizer-161","title":"Minimalist B12 + Repair Complex 5.5% Face Moisturizer","description":"\u003cp\u003eA lightweight, fast-absorbing face moisturizer formulated to soothe sensitive, irritated skin while strengthening the skin barrier. It pairs pure Vitamin B12 to calm redness and inflammation with a 5.5% repair complex of five ceramides and Vitamin B5 for deep, lasting hydration. Skin is left calm, plump, and revitalized.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eVitamin B12 (Cyanocobalamin), Vitamin B5 (Panthenol), Five ceramides (NP, NS, AS, AP, EOP), Cholesterol, Allantoin, Glycerin\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply after cleansing, toning, and serums. Massage a sufficient quantity onto the face until fully absorbed. Use daily, both AM and PM.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30g \/ 50g\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53119388942560,"sku":"LUV-MIN-0161","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-b12-moisturizer-399.jpg?v=1781943097"},{"product_id":"2-salicylic-serum-181","title":"Minimalist Salicylic Acid 2% Face Serum","description":"\u003cp\u003eA daily gentle exfoliant powered by 2% salicylic acid (BHA) that wards off acne, blackheads and open pores while keeping excess oil in check for clearer, matte-looking skin. The aloe-based formula gently unclogs pores and smooths skin texture. Ideal for acne-prone and oily skin.\u003c\/p\u003e\u003ch4\u003eKey ingredients\u003c\/h4\u003e\u003cp\u003eSalicylic Acid (2%), Oligopeptide-10, EGCG (Epigallocatechin Gallatyl Glucoside), Marrubium Vulgare \/ White Horehound Extract, Sodium Hyaluronate, Glycerin, Aloe Vera Juice, Propylene Glycol\u003c\/p\u003e\u003ch4\u003eHow to use\u003c\/h4\u003e\u003cp\u003eApply 2-3 drops after cleansing and toning, and let the serum fully absorb before proceeding with the rest of your routine. Use in the PM. Start with every alternate day, and after 2 weeks of use, increase to daily. Always follow with a broad-spectrum SPF sunscreen during the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30 ml (also available in 10 ml and 60 ml)\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53119388975328,"sku":"LUV-MIN-0181","price":549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/SalicylicAcid2_1200-1-min.png?v=1781960001"},{"product_id":"mm-spf50-399","title":"Minimalist Spf50","description":"\u003cp\u003eMinimalist Spf50 — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120629145824,"sku":"LUV-MIN-0065","price":399.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-vitamin-b5-moist-349","title":"Minimalist 10% Vitamin B5 Oil-Free Moisturizer for Oily \u0026 Acne-Prone Skin (50g)","description":"\u003cp\u003eA lightweight, oil-free gel moisturizer powered by 10% Vitamin B5 (Panthenol) that delivers long-lasting hydration, strengthens the skin barrier and helps repair damaged, dehydrated skin without a greasy finish. Fast-absorbing and non-comedogenic, it is specially formulated for oily, combination and acne-prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 10% Vitamin B5 (Panthenol), Hyaluronic Acid (Sodium Hyaluronate), Zinc, Copper \u0026amp; Magnesium, Betaine and Aquaxyl (Xylitol complex), with Allantoin to soothe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, toning and serums, massage a sufficient quantity onto the face and neck until fully absorbed. Use daily, morning and evening.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120629735648,"sku":"LUV-MIN-0082","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-vitamin-b5-moist-349.jpg?v=1781965382"},{"product_id":"mm-fluid-spf50-499","title":"Minimalist Fluid Spf50","description":"\u003cp\u003eMinimalist Fluid Spf50 — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120630128864,"sku":"LUV-MIN-0088","price":499.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-10-vitaminc-serum-699","title":"Minimalist 10% Vitaminc Serum","description":"\u003cp\u003eMinimalist 10% Vitaminc Serum — a skincare essential, 100% authentic and sourced direct. Size: 30ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120633831648,"sku":"LUV-MIN-0143","price":699.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-marula-moist-299","title":"Minimalist 5% Marula Oil Face Moisturizer with Hyaluronic Acid, Vitamin F \u0026 E (50g)","description":"\u003cp\u003eA rich daily face moisturizer from Minimalist built around 5% Marula (Sclerocarya Birrea) Seed Oil to deliver deep, intense moisturization for dry, normal and sensitive skin. The lightweight cream restores the skin's lipid barrier, smooths roughness and flakiness, and keeps skin soft and nourished without feeling greasy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 5% Marula Oil (rich in Omega-9 and antioxidants), Vitamin F (Linoleic + Linolenic Acid), Vitamin E (Tocopheryl Acetate), Hyaluronic Acid, Saccharide Isomerate and Glycerin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, toning and serums, take a sufficient quantity and massage into face and neck until fully absorbed. Use AM and PM, every day. Suitable for ages 16+ and safe during pregnancy\/lactation.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120634487008,"sku":"LUV-MIN-0162","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-marula-moist-299.avif?v=1781965437"},{"product_id":"mm-16-vitaminc-serum-599","title":"Minimalist 16% Vitaminc Serum","description":"\u003cp\u003eMinimalist 16% Vitaminc Serum — a skincare essential, 100% authentic and sourced direct. Size: 30ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120637698272,"sku":"LUV-MIN-0202","price":599.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-10-niacinamide-599","title":"Minimalist 10% Niacinamide Face Serum (with Matmarine + Zinc), 30ml","description":"\u003cp\u003eMinimalist 10% Niacinamide Face Serum is a lightweight, fragrance-free clarifying serum built around pure 10% Niacinamide (Vitamin B3) paired with Matmarine, dual Zinc and Acetyl Glucosamine. It targets excess oil, enlarged pores, blemishes, acne marks and uneven tone, leaving a smooth, non-sticky finish — formulated at pH ~5.5 for oily and acne-prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Niacinamide 10% (Vitamin B3, Lonza Switzerland), Matmarine \/ Pseudoalteromonas Ferment Extract (Lipotec USA, sebum regulation), Zinc PCA + Zinc Glycinate (oil balance, calms inflammation), Acetyl Glucosamine (supports even tone), with Sodium Hyaluronate, Glycerin and Allantoin for hydration and soothing. Free of fragrance, alcohol, parabens, silicones, sulfates and oils.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning, apply 2-3 drops to the face and let it absorb fully before the next step. Use AM and PM, daily. Follow with moisturiser; use sunscreen in the AM.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120640221408,"sku":"LUV-MIN-0255","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-10-niacinamide-599.avif?v=1781965491"},{"product_id":"mm-eye-cream-499","title":"Minimalist Vitamin K + Retinal 01% Under Eye Cream With Caffeine 03% (14g)","description":"\u003cp\u003eMinimalist's under-eye cream targets the three main under-eye concerns — dark circles, puffiness, and fine lines — in a single fragrance-free formula. Vitamin K helps fade stubborn dark circles, Caffeine 03% de-puffs, and Retinal (the more potent form of retinol) at 01% works on fine lines and crepiness, supported by a peptide complex and hyaluronic acid. It is suited to all skin types and ages 18+.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Vitamin K (Phytonadione Epoxide), Retinal 1%, Caffeine 3%, Peptide Complex (Dipeptide-2, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1), Hesperidin Methyl Chalcone, Zerumbone, and Sodium Hyaluronate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing at night, take a small amount on your finger and gently pat around the eye contours. Use in the PM, everyday. Since it contains Retinal, pair with sunscreen during the day and introduce gradually.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120645595360,"sku":"LUV-MIN-0271","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-eye-cream-499.avif?v=1781965508"},{"product_id":"mm-5-niacinamide-599","title":"Minimalist Niacinamide 5% Face Serum (with 1% Hyaluronic Acid)","description":"\u003cp\u003eMinimalist Niacinamide 5% is a lightweight, fragrance-free face serum that pairs 5% Niacinamide (Vitamin B3) with 1% Hyaluronic Acid. It's the gentler version of the brand's popular Niacinamide 10%, formulated for dry, dehydrated and sensitive skin or anyone who finds higher concentrations too strong. It helps fade blemishes and acne marks, even out skin tone, soothe irritation and reinforce the skin barrier while deeply hydrating.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Niacinamide (Vitamin B3) 5%, Hyaluronic Acid 1% (Sodium Hyaluronate + Hydrolyzed Hyaluronic Acid), Bifida Ferment Lysate, Avena Sativa (Oat) Kernel Extract.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning, apply 2-3 drops to the face and let it absorb fully before moving to the next step. Use morning and evening, daily. Follow with moisturiser and, in the AM, sunscreen.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120647135456,"sku":"LUV-MIN-0287","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-5-niacinamide-599.avif?v=1781965522"},{"product_id":"mm-oat-cleanser-299","title":"Minimalist Oat Extract 6% Gentle Cleanser (120 ml)","description":"\u003cp\u003eA mild, low-foaming gel-cream cleanser built around 6% oat extract for dry, dehydrated, and sensitive skin. It dissolves oil, dirt, makeup, and sunscreen using a gentle oat-derived surfactant that produces a soft, cushiony lather without stripping or disturbing the skin barrier, while soothing and hydrating in the same step. Sulphate-free, fragrance-free, and non-drying; suitable for daily AM and PM use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 6% Oat Extract (Avena Sativa Kernel Extract) for anti-inflammatory soothing, Hyaluronic Acid (Sodium Hyaluronate) and Glycerin for hydration, Vitamin B5 (Panthenol) for moisture retention, Bisabolol (chamomile-derived) to calm irritation, and gentle oat amino-acid \/ coco-glucoside surfactants.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply on wet skin and massage in a gentle, circular motion. It produces very little foam yet cleanses sufficiently. Rinse off thoroughly. Use morning and evening, daily.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120648216800,"sku":"LUV-MIN-0302","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-oat-cleanser-299.avif?v=1781965535"},{"product_id":"mm-ala-facewash-399","title":"Minimalist Ala Facewash","description":"\u003cp\u003eMinimalist Ala Facewash — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120648708320,"sku":"LUV-MIN-0316","price":399.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-ceramides-0-3-599","title":"Minimalist Ceramides 0.3% + Madecassoside Moisturizer (50g)","description":"\u003cp\u003eA lightweight, fragrance-free barrier-repair moisturizer from Minimalist featuring 5 skin-essential pure ceramides at a 0.3% concentration, formulated in the clinically-backed Ceramide:Cholesterol:Fatty Acid 3:1:1 ratio to accelerate skin barrier recovery. Boosted with Madecassoside and Ursolic Acid, it soothes irritation and strengthens a damaged moisture barrier without feeling greasy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 5 Ceramides (NP, EOP, NS, AS, AP) 0.3%, Madecassoside, Ursolic Acid, Cholesterol \u0026amp; Fatty Acids (3:1:1), GABA, Oat Extract.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, toning and serums, take a sufficient quantity and massage into the face until fully absorbed. Use AM \u0026amp; PM, every day.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120648741088,"sku":"LUV-MIN-0317","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-ceramides-0-3-599.avif?v=1781965537"},{"product_id":"mm-aquaporin-299","title":"Minimalist 5% Aquaporin Booster Hydrating Face Wash (Cleanser) for Dry Skin with Hyaluronic Acid - 100 ml","description":"\u003cp\u003eA gentle, non-drying daily face wash from Minimalist built around Glyceryl Glucoside, which is proven to stimulate the skin's aquaporin water channels for better internal hydration. Formulated at a skin-identical pH of 5.5, it cleanses without stripping and leaves dry, sensitive skin feeling soft and replenished rather than tight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 5% Aquaporin Booster complex (high-purity Glyceryl Glucoside + Glycerin), Hyaluronic Acid, Diglycerin, Vitamin B5 (Panthenol), Betaine, Wheat Protein, and soothing Allantoin \u0026amp; Oat Extract.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to a wet face, work a small amount into a light lather between wet hands, massage gently over the skin, then rinse thoroughly. Use AM and PM daily.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120648904928,"sku":"LUV-MIN-0322","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-aquaporin-299.avif?v=1781965541"},{"product_id":"mm-hyaluronic-2-599","title":"Minimalist Hyaluronic 2%","description":"\u003cp\u003eMinimalist Hyaluronic 2% — a skincare essential, 100% authentic and sourced direct. Size: 30ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120654803168,"sku":"LUV-MIN-0373","price":599.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-lip-treatment-399","title":"Minimalist L-Ascorbic Acid 8% Lip Treatment Balm (12g)","description":"\u003cp\u003eA treatment lip balm from Indian skincare brand Minimalist that targets lip hyperpigmentation while hydrating and softening dry, chapped lips. It pairs 8% L-Ascorbic Acid (pure Vitamin C) with Radianskin, a melanin-inhibiting brightening active, to fade dark spots and even out lip tone with daily use. The formula is fragrance-free, essential-oil-free and non-comedogenic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e L-Ascorbic Acid 8% (Vitamin C), Radianskin, Glycerin, Vitamin E (Tocopheryl Acetate), Avocado Oil, Coffee (Coffea Arabica) Seed Oil, Candelilla Wax.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Squeeze a small amount from the tube and apply evenly over lips, AM and PM daily. For external use only; a patch test is recommended before first use.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120655655136,"sku":"LUV-MIN-0392","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-lip-treatment-399.avif?v=1781965593"},{"product_id":"mm-lip-balm-spf-30-299","title":"Minimalist Lip Balm SPF 30 PA++++ (with Ceramides \u0026 Hyaluronic Acid) - 8g","description":"\u003cp\u003eA lightweight, non-greasy tinted-free lip balm that combines broad-spectrum sun protection (SPF 30, PA++++) with deep nourishment to protect and heal dry, chapped lips. It uses modern, photostable UV filters considered safe for daily use, and is fragrance-free, essential-oil-free and non-comedogenic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Broad-spectrum UV filters (Tinosorb S, Uvinul A Plus, Uvinul T 150 \/ Ethylhexyl Triazone), Ceramide NP, Hyaluronic Acid, Avocado Butter, Shea Butter and Petrolatum to seal in moisture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly to lips 15 minutes before sun exposure as the last step of your AM routine. Reapply throughout the day, especially after eating or drinking.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120658145504,"sku":"LUV-MIN-0430","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-lip-balm-spf-30-299.avif?v=1781965624"},{"product_id":"mm-spf50-big-699","title":"Minimalist SPF50 Big","description":"\u003cp\u003eMinimalist SPF50 Big — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120658964704,"sku":"LUV-MIN-0431","price":699.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-retinol-0-3-599","title":"Minimalist Retinol 0.3% + Coenzyme Q10 Face Serum (30 ml)","description":"\u003cp\u003eA beginner-friendly anti-ageing night serum from Minimalist that pairs 0.3% pure Retinol with the antioxidant Coenzyme Q10 in a water-free, squalane-based formula. The low-irritation strength targets early signs of ageing, fine lines, wrinkles and uneven texture, making it a good entry point before moving up to higher retinol concentrations. It comes in a UV-protective bottle to keep the retinol stable, and is suitable for all skin types (18+).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 0.3% Retinol, Coenzyme Q10 (CoQ10), 1% Bakuchiol Oil, Squalane (water-free base), Tocopherol (Vitamin E).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Use at night (PM). Apply on a cleansed face after water-based serums and before moisturiser. Start every alternate night; after about 2 weeks of tolerance, build up to daily use. Always follow with sunscreen the next morning.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120659882208,"sku":"LUV-MIN-0443","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-retinol-0-3-599.avif?v=1781965637"},{"product_id":"mm-rollon-399","title":"Minimalist Rollon","description":"\u003cp\u003eMinimalist Rollon — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120659980512,"sku":"LUV-MIN-0444","price":399.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-alpha-arbutin-549","title":"Minimalist Alpha Arbutin 2% Face Serum (with Hyaluronic Acid) - 30ml","description":"\u003cp\u003eMinimalist Alpha Arbutin 2% Face Serum is a lightweight, fragrance-free anti-pigmentation serum that targets dark spots, blemishes, post-acne marks and tan for a brighter, more even-looking skin tone. It pairs the tyrosinase-inhibiting brightener alpha arbutin with 4-butylresorcinol and ferulic acid, while hyaluronic acid keeps skin hydrated and plump. Suitable for all skin types and safe for daily AM and PM use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Alpha Arbutin 2% (skin brightening, ~9x more effective than beta arbutin), 4-Butylresorcinol (boosts anti-pigmentation action), Ferulic Acid (antioxidant protection), Sodium Hyaluronate \u0026amp; Hydrolyzed Hyaluronic Acid (hydration).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning, apply 2-3 drops and spread all over the face with gentle circular motions. Use morning and night, every day. Always follow with sunscreen during the day for best results.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120661127392,"sku":"LUV-MIN-0467","price":549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-alpha-arbutin-549.avif?v=1781965661"},{"product_id":"mm-vitamin-b5-moist-599","title":"Minimalist Vitamin B5 10% Moisturizer","description":"\u003cp\u003eA lightweight, oil-free everyday face moisturizer from Minimalist, formulated with a high 10% concentration of Vitamin B5 (Panthenol) to deeply hydrate, nourish and repair the skin barrier without a greasy feel. 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Apply AM and PM daily.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120661160160,"sku":"LUV-MIN-0468","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-vitamin-b5-moist-599.avif?v=1781965662"},{"product_id":"mm-glycolic-toner-499","title":"Minimalist Glycolic Toner","description":"\u003cp\u003eMinimalist Glycolic Toner — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120661913824,"sku":"LUV-MIN-0486","price":499.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-fluid-spf-899","title":"Minimalist Light Fluid SPF 50 PA++++ Face Sunscreen (50 ml)","description":"\u003cp\u003eThe Minimalist Light Fluid SPF 50 is a lightweight, fast-spreading fluid sunscreen that gives broad-spectrum SPF 50 and PA++++ protection against UVA and UVB rays. 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Wait at least 15 minutes before sun exposure, and reapply every 2 hours and after swimming, sweating or towel-drying.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120663257312,"sku":"LUV-MIN-0496","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-fluid-spf-899.avif?v=1781965686"},{"product_id":"mm-retinol-0-6-649","title":"Minimalist Retinol 0.6% Face Serum (Anti-Aging Mid-Strength Formula for Fine Lines \u0026 Wrinkles) - 30ml","description":"\u003cp\u003eMinimalist Retinol 0.6% is a medium-strength, water-free anti-aging face serum that delivers 0.6% pure retinol to help fade fine lines, wrinkles and improve loss of elasticity. The stable, oil-based formula is paired with Coenzyme Q10, Squalane and Rosehip Oil in a UV-protective bottle, making it suitable for all skin types (intended as a step up after the 0.3% formula).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Retinol 0.6% (BASF, Germany), Coenzyme Q10, Squalane, Rosehip Oil, Bakuchiol, Tocopheryl Acetate (Vitamin E).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e PM only. Apply on cleansed face after water-based serums and before moisturizer. Start every alternate day for the first 2 weeks, then build up to daily use. Always follow with sunscreen the next morning. Retinol beginners should start with the 0.3% formula first.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120664273120,"sku":"LUV-MIN-0509","price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-retinol-0-6-649.avif?v=1781965696"},{"product_id":"mm-bond-repair-serum-499","title":"Minimalist Maleic Bond Repair Complex 5% Hair Serum (with Argan Oil) - 50ml","description":"\u003cp\u003eA pre-shampoo, leave-on hair repair serum with a patent-pending complex of Maleic Acid, Transglutaminase and Amino Acids that repairs weak and broken hair bonds caused by heat styling, colouring, chemical treatments, UV exposure and mechanical stress. It increases the tensile strength of hair to reduce breakage, while Argan Oil, Squalane and Coconut Oil nourish strands to cut frizz and add softness and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 5% Maleic Acid, Transglutaminase, Amino Acids (Arginine, Cysteine, Isoleucine, Leucine, Phenylalanine), Argan Oil, Squalane, Coconut Oil, Vitamin E (Tocopherol), Beta-Carotene and Carrot Root Extract.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly on dry, combed hair from root to tip (avoid the scalp). Leave on for 1 hour only, then shampoo as usual. Use 1-2 times a week.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120674595040,"sku":"LUV-MIN-0594","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-bond-repair-serum-499.avif?v=1781965756"},{"product_id":"mm-pha-toner-399","title":"Minimalist PHA 3% + Biotic Face Toner (150ml)","description":"\u003cp\u003eMinimalist's PHA 3% + Biotic Toner is a daily, alcohol-free face toner built around 3% Gluconolactone (a polyhydroxy acid). 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Use sunscreen during the day.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120674726112,"sku":"LUV-MIN-0595","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-pha-toner-399.avif?v=1781965757"},{"product_id":"mm-spf30-lotion-499","title":"Minimalist SPF30 Lotion","description":"\u003cp\u003eMinimalist SPF30 Lotion — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120675053792,"sku":"LUV-MIN-0596","price":499.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-anti-dandruff-serum-499","title":"Minimalist CPH Complex + Oligopeptide 0.8% Anti-Dandruff Serum (50ml)","description":"\u003cp\u003eMinimalist's CPH Complex + Oligopeptide 0.8% Anti-Dandruff Serum is a lightweight, non-greasy pre-shampoo scalp treatment that targets dandruff-causing fungus while soothing flakiness and itching. Suitable for all hair types (ages 15+), brand consumer studies report up to 45% dandruff reduction and 38% less scalp irritation in 4 weeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e CPH Complex (Climbazole, Piroctone Olamine, Hexamidine Diisethionate\/Elestab) to fight dandruff-causing microbes, Oligopeptide-29 (0.8%) to support a healthy scalp, Salicylic Acid for gentle exfoliation, and Capryloyl Glycine to control excess sebum.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply on the scalp about 1 hour before shampooing. Part hair into sections and apply directly to the scalp, massage in, and leave on for an hour. Rinse off with shampoo. For best results, use on affected areas 3-4 times a week.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120678625504,"sku":"LUV-MIN-0655","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-anti-dandruff-serum-499.avif?v=1781965818"},{"product_id":"mm-aha-bha-599","title":"Minimalist Aha Bha","description":"\u003cp\u003eMinimalist Aha Bha — a skincare essential, 100% authentic and sourced direct. Size: 30ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120682000608,"sku":"LUV-MIN-0685","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-aha-bha-599.avif?v=1781965840"},{"product_id":"mm-hair-serum-799","title":"Minimalist Hair Serum","description":"\u003cp\u003eMinimalist Hair Serum — a haircare essential, 100% authentic and sourced direct. Size: 30ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120682033376,"sku":"LUV-MIN-0686","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-hair-serum-799.avif?v=1781965841"},{"product_id":"mm-hair-shampoo-525","title":"Minimalist Hair Shampoo","description":"\u003cp\u003eMinimalist Hair Shampoo — a haircare essential, 100% authentic and sourced direct. Size: 100ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120682361056,"sku":"LUV-MIN-0687","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-hair-shampoo-525.avif?v=1781965844"},{"product_id":"mm-salicylic-bw-349","title":"Minimalist Salicylic Bw","description":"\u003cp\u003eMinimalist Salicylic Bw — a skincare essential, 100% authentic and sourced direct. Size: 100ml. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120684818656,"sku":"LUV-MIN-0688","price":349.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-aha-pha-bha-699","title":"Minimalist Aha Pha Bha","description":"\u003cp\u003eMinimalist Aha Pha Bha — a skincare essential, 100% authentic and sourced direct. Size: 30ml. 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Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120689963232,"sku":"LUV-MIN-0732","price":440.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-anti-dandruff-shampoo-440.avif?v=1781965890"},{"product_id":"mm-hocl-spray-399","title":"Minimalist Hocl Spray","description":"\u003cp\u003eMinimalist Hocl Spray — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120690028768,"sku":"LUV-MIN-0733","price":399.0,"currency_code":"INR","in_stock":true}]},{"product_id":"mm-multi-peptides-699","title":"Minimalist Multi Peptides","description":"\u003cp\u003eMinimalist Multi Peptides — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120690651360,"sku":"LUV-MIN-0734","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-multi-peptides-699.avif?v=1781965891"},{"product_id":"mm-copper-peptide-serum-699","title":"Minimalist Copper Peptide Serum","description":"\u003cp\u003eMinimalist Copper Peptide Serum — a skincare essential, 100% authentic and sourced direct. Ships from Raipur.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53120695795936,"sku":"LUV-MIN-0789","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/mm-copper-peptide-serum-699.avif?v=1781965943"},{"product_id":"mm-frizz-repair-serum-599","title":"Minimalist Frizz Repair Serum","description":"\u003cp\u003eMinimalist Frizz Repair Serum — a skincare essential, 100% authentic and sourced direct. Size: 50ml. 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