{"product_id":"mx-so-color-1-0-395","title":"Matrix SoColor Pre-Bonded Permanent Cream Hair Color (90ml)","description":"\u003cp\u003eMatrix SoColor Pre-Bonded is a salon-grade permanent cream hair colour built on Pre-Blended + Pre-Bonded technology. Shade \u003cstrong\u003e1.0 (Black \/ Black Neutral)\u003c\/strong\u003e delivers deep, uniform jet black with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e The cream colour uses oxidative dye intermediates to build true, long-lasting colour, combined with an exclusive Bond-Protecting Concentrate that reinforces the hair's internal structure during processing. Jojoba seed oil and glycerin help condition hair through the colouring process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Colour that fades on tone rather than turning brassy, with hair fibre reported to be up to 37% more conditioned after colouring versus before. The pre-blended background and reflect pigments neutralise underlying warmth for consistent, true-to-swatch results, and the formula is vegan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Mix SoColor with the recommended Matrix Cream Developer in a 1:1 ratio (adjust per the specific developer\/technique instructions on pack). Apply to dry, sectioned hair, starting at the roots and working through mid-lengths to ends. Process for 30–45 minutes (up to 45 minutes for resistant grey), checking colour development periodically. Rinse thoroughly with warm water until it runs clear, then shampoo and condition with a colour-protecting formula. A patch test 48 hours prior is recommended.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53120685048032,"sku":"LUV-MAT-0691","price":395.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/new-socolor-packshot.jpg?v=1785842661","url":"https:\/\/luvee.in\/products\/mx-so-color-1-0-395","provider":"Luvee","version":"1.0","type":"link"}