{"product_id":"plum-rice-water-serum-249","title":"Plum 10% Niacinamide Face Serum with Rice Water","description":"\u003cp\u003eA lightweight, fragrance-free milky brightening serum from Plum, formulated with 10% niacinamide and Japanese fermented rice water to fade blemishes and acne marks, even out skin tone, and visibly brighten dull skin. Suits all skin types, including oily and acne-prone, and is 100% vegan and cruelty-free. Commonly sold in a 30 ml bottle (also available in 10 ml, 15 ml, and 50 ml).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e 10% Niacinamide (Vitamin B3) to fade blemishes and brighten; Rice Water Extract and Fermented Rice Water \/ Sake (Rice Ferment Filtrate) to smooth texture and improve radiance; Squalane to boost hydration and support the skin barrier; supported by Licorice Root Extract, Caffeine, Sodium Hyaluronate, and Vitamin E.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e On freshly cleansed skin, take 3-4 drops onto the palm or face and gently dab over the face. Allow it to air dry, then follow with a moisturiser. Use morning and night for best results.\u003c\/p\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":53120661749984,"sku":"LUV-PLU-0479","price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/plum-rice-water-serum-249.jpg?v=1781965672","url":"https:\/\/luvee.in\/products\/plum-rice-water-serum-249","provider":"Luvee","version":"1.0","type":"link"}