{"product_id":"wella-color-430","title":"Wella Professionals Koleston Perfect ME+ Permanent Hair Color (60g)","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ is the brand's purest professional permanent hair colour, delivering true-to-tone, balanced results with natural depth and high shine plus up to 100% grey coverage and up to 5 levels of lift. The signature ME+ dye technology makes it up to 60x less likely to trigger a new hair-colour allergy while helping minimise hair damage from repeated colouring. Sold in 60g tubes across a 170+ shade palette (Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes and Special Mix).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e ME+ (Methoxymethyl-substituted dye precursor) for reduced allergy risk; conditioning agents and lipids (approx. 25%) for in-process care and shine. Mixed with Welloxon Perfect developer for processing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Always perform an Allergy Alert Test 48 hours before each application. Mix Koleston Perfect ME+ with Welloxon Perfect developer at a 1:1 ratio (use the developer volume matching the desired lift\/coverage). Apply evenly to dry, unwashed hair, leave on for up to 30-45 minutes, then rinse, shampoo and condition. For professional salon use.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53120676495584,"sku":"LUV-WEL-0614","price":430.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/4231\/6256\/files\/wella-color-430.jpg?v=1781965780","url":"https:\/\/luvee.in\/products\/wella-color-430","provider":"Luvee","version":"1.0","type":"link"}