Plum 10% Niacinamide Face Serum with Rice Water

A lightweight, fragrance-free milky brightening serum from Plum, formulated with 10% niacinamide and Japanese fermented rice water to fade blemishes and acne marks, even out skin tone, and visibly brighten dull skin. Suits all skin types, including oily and acne-prone, and is 100% vegan and cruelty-free. Commonly sold in a 30 ml bottle (also available in 10 ml, 15 ml, and 50 ml).

Key ingredients: 10% Niacinamide (Vitamin B3) to fade blemishes and brighten; Rice Water Extract and Fermented Rice Water / Sake (Rice Ferment Filtrate) to smooth texture and improve radiance; Squalane to boost hydration and support the skin barrier; supported by Licorice Root Extract, Caffeine, Sodium Hyaluronate, and Vitamin E.

How to use: On freshly cleansed skin, take 3-4 drops onto the palm or face and gently dab over the face. Allow it to air dry, then follow with a moisturiser. Use morning and night for best results.