L'Oréal Paris Excellence 1 Shade Black

L'Oreal Paris Excellence Creme is a no-ammonia permanent hair colour in Shade 1 (Natural Black) that delivers up to 100% grey coverage from root to tip. The brand markets it as powered by a Triple Care complex — Pro-Keratin (derived from amino acids Proline and Threonine) and Ceramide and Collagen as marketing descriptors — alongside French Rose Oil in the protective serum component. The non-drip crème formula includes a full kit with a protective serum, colouring crème, developer, and a post-colour conditioner for a salon-quality finish at home. Hair is left visibly soft and silky, and the brand claims 85% more resistance to brushing versus uncoloured hair.

Key Ingredients

• Proline and Threonine (Pro-Keratin complex) — Amino acids that underpin L'Oreal's Pro-Keratin claim; strengthen the hair fibre during the colouring process to reduce breakage
• Ascorbic Acid (Vitamin C) — Acts as an antioxidant stabiliser within the colour formula to protect against oxidation during development
• Polyquaternium-22 — Conditioning polymer that smooths the cuticle and improves manageability and softness after colour treatment
• Cetearyl Alcohol — Fatty alcohol that provides the rich, non-drip crème texture and aids in even distribution of colour through the hair
• French Rose Oil (in protective serum) — Conditioning oil present in the pre-colour protective serum included in the kit; contributes to softness and shine post-colour

How to Use

1. Conduct a skin allergy patch test 48 hours before use. 2. Apply the included pre-colour protective serum to the hair ends (avoiding roots), leave for 2 minutes without rinsing. 3. Wearing the gloves provided, squeeze the entire contents of the Colouring Crème tube into the Developer bottle, replace the applicator-tip cap, and shake well to create an even mixture. 4. Using the applicator-tip bottle, create partings approximately 1 cm apart and apply the mixture along the root line, then work through to the lengths. 5. Leave on for 30 minutes (up to 40 minutes for high grey density). 6. Rinse thoroughly until water runs clear. 7. Apply the included Caring Conditioner, leave for 2 minutes, then rinse out.

Benefits

• Up to 100% grey coverage from root to tip
• No-ammonia formula for a gentler colouring experience
• 85% more resistant to brushing versus uncoloured hair (brand-stated claim)
• Triple Care complex — Pro-Keratin, Ceramide, and Collagen as per brand positioning — conditions as it colours
• Long-lasting, rich Natural Black shade with a soft, silky finish
• Complete kit includes pre-colour serum, colouring crème, developer, and conditioner