Minimalist
Minimalist 7% ALA & AHA Brightening Face Wash (100ml)
Rs. 399.00
Inclusive of all taxes
- sulfate-free
100% Genuine Products Guarantee
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Delivery Options
Free delivery over ₹1,000 (₹49 below) · usually 3–6 days
Product Description
The Minimalist 7% ALA & AHA Brightening Face Wash is a gel-based foaming cleanser formulated with a combined 7% concentration of Alpha Lipoic Acid (ALA, as Thioctic Acid) and AHA exfoliants (Glycolic Acid and Lactic Acid). ALA provides antioxidant activity while the AHAs work to exfoliate dead skin cells and promote a more radiant, even-toned complexion. Vitamin B5 (Panthenol) and Allantoin are included to soothe and maintain moisture balance, making the active formula suitable for daily use. Free from fragrance, sulfates, parabens, silicones, and essential oils, it is formulated to suit a wide range of skin types. The formula has a pH of 3.5–4.5.
Key Ingredients
- Alpha Lipoic Acid (Thioctic Acid) — part of 7% ALA & AHA complex — Potent antioxidant that is both water- and oil-soluble; helps brighten skin tone and protect against free radical damage
- Glycolic Acid (AHA) — part of 7% ALA & AHA complex — Chemical exfoliant that dissolves the bonds between dead skin cells to reveal fresher, smoother skin and improve overall skin texture
- Lactic Acid (AHA) — part of 7% ALA & AHA complex — Gentle chemical exfoliant that helps refine skin texture and supports an even skin tone; also mildly hydrating
- Panthenol (Vitamin B5) — Humectant and soothing agent that retains moisture and helps calm irritation associated with exfoliating actives
- Allantoin — Skin-softening ingredient that helps soothe and condition skin, complementing the exfoliant actives
How to Use
Apply on a wet face. Pour an appropriate quantity into wet hands, rub together to form a light lather, and massage gently into the face. Rinse thoroughly with water. Suitable for use morning and evening (AM & PM). Patch test before first use. Not recommended during pregnancy without healthcare provider guidance.
Benefits
- Brightens dull skin and promotes a more radiant complexion
- Exfoliates dead skin cells for smoother, more even-toned skin via dual AHA action (Glycolic + Lactic Acid)
- Provides antioxidant support against environmental stressors via Alpha Lipoic Acid
- Soothes and hydrates while cleansing, courtesy of Panthenol and Allantoin
- Fragrance-free, sulfate-free, paraben-free, and silicone-free formula
Product Details
| Generic Name Of Commodity | Brightening AHA + ALA Face Wash / Exfoliating Cleanser |
|---|---|
| Concern | Dullness and uneven skin tone |
| Benefits | Brightens dull skin and promotes a more radiant complexion · Exfoliates dead skin cells for smoother, more even-toned skin via dual AHA action (Glycolic + Lactic Acid) · Provides antioxidant support against environmental stressors via Alpha Lipoic Acid · Soothes and hydrates while cleansing, courtesy of Panthenol and Allantoin · Fragrance-free, sulfate-free, paraben-free, and silicone-free formula |
| Super Ingredients | Alpha Lipoic Acid (Thioctic Acid) — part of 7% ALA & AHA complex, Glycolic Acid (AHA) — part of 7% ALA & AHA complex, Lactic Acid (AHA) — part of 7% ALA & AHA complex, Panthenol (Vitamin B5), Allantoin |
| Net Quantity | 100ml |
| Formulation | Gel-based foaming cleanser (pH 3.5–4.5) |
| Skin Type | All skin types — Dry, Normal, Oily, Combination, Sensitive, and Acne-prone (patch test recommended) |
| Customer Care (Luvee) | support@luvee.in · +91 97707 88800 |
| Customer Care Address | Shop no. 103 & 104, Maruti Arcade, Avanti Vihar Main Road, Raipur, Chhattisgarh 492001 |
| Grievance Officer | Madhur Agrawal, Grievance Officer · themadddy@gmail.com · +91 97707 88800 Complaints acknowledged within 48 hours and resolved within one month, per the Consumer Protection (E-Commerce) Rules 2020. |
| Brand / Importer Care Email | help@beminimalist.co |
| Brand / Importer Care Phone | +91 97723 46555 |
| Brand / Importer Care Address | F-2109, RIICO Ind. Area, Ramchandrapura, Jaipur 302022, Rajasthan, India |
| Country Of Origin | India |
| Marketed By | Uprising Science Pvt Ltd, F-2109, RIICO Industrial Area, Ramchandrapura, Jaipur - 302022, Rajasthan, India |
Frequently asked questions
Where does this go in my routine?
General order is cleanse, tone, serum (thinnest to thickest), moisturiser, then sunscreen in the morning. Let each layer settle before the next.
Can I use it with other actives?
Introduce one new active at a time and give it two weeks. Be cautious layering strong exfoliating acids with retinoids on the same night unless your skin is already used to both.
Should I patch test?
Yes — especially with acids, retinoids or vitamin C. Apply a small amount to the inner forearm and wait 24 hours.
Is this product genuine?
Yes — 100% genuine products, guaranteed. Orders ship from our own store in Raipur. The manufacturer, importer and marketer details for this item are listed in Product Details above.
What is your return policy?
Returns are accepted within 3 days of delivery for items that arrive wrong or damaged. We do not accept change-of-mind returns on beauty and personal-care products, for hygiene reasons.
How fast is delivery?
Same-day within Raipur on orders placed before 5 PM, and typically 2–7 working days elsewhere in India. Enter your pincode above for a dated estimate.
What payment methods do you accept?
UPI, cards and netbanking through a secure checkout. We are currently prepaid only and do not offer cash on delivery.
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