Shipping ₹69 below ₹499 · ₹49 from ₹499

Ends 20 October

Offer details
Plum

Plum Salicylic Serum (30ml)

₹359.40₹599(40% off)
Inclusive of all taxes

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  • Acne-prone skin
  • blackheads
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Delivery Options
Delivery: ₹69 under ₹499 · ₹49 from ₹499. Usually 3–6 days.
Product Description

Plum's ThinkDerma 2% Encapsulated Salicylic Acid Face Serum is a lightweight, quick-absorbing treatment serum built for oily and acne-prone skin. The encapsulated BHA is designed for a gentler, sustained-release exfoliation that helps clear excess oil, unclog the look of pores and reduce the appearance of blackheads and whiteheads, while soothing botanicals like rose water and chlorophyll help calm the look of redness. It is 100% vegan and formulated without parabens, sulphates, silicones or added fragrance.

Key Ingredients

  • Encapsulated Salicylic Acid (2%) — BHA that exfoliates inside pores to help clear excess oil and dead skin and reduce the look of blackheads and whiteheads, with a gentler sustained-release delivery
  • Niacinamide — Helps regulate the look of oil, refine the appearance of pores and even out the look of skin tone
  • Sodium Copper Chlorophyllin (Chlorophyll) — Antioxidant that helps calm and reduce the appearance of redness; gives the serum its green tint
  • Prickly Pear Extract (Opuntia Ficus) — Antioxidant-rich botanical that supports hydration
  • Rose Flower Water (Rosa Damascena) — Soothing floral water that helps calm and refresh the skin
  • Blueberry Extract (Vaccinium Myrtillus) — Provides antioxidant support

How to Use

Cleanse your face thoroughly. Apply 3-4 drops to your palm or directly onto the face. Gently dab across the face and let it absorb before applying moisturizer. Patch test before first use, and always follow with sunscreen during the day.

Benefits

  • Helps control excess oil and shine
  • Helps unclog and minimize the look of pores
  • Helps reduce the appearance of blackheads and whiteheads
  • Helps calm the look of redness
  • Lightweight, non-greasy and quick-absorbing
Product Details
Generic Name Of CommodityFace Serum
ConcernAcne-prone skin, blackheads, clogged-looking pores and excess oil
BenefitsHelps control excess oil and shine · Helps unclog and minimize the look of pores · Helps reduce the appearance of blackheads and whiteheads · Helps calm the look of redness · Lightweight, non-greasy and quick-absorbing
Super IngredientsEncapsulated Salicylic Acid (2%), Niacinamide, Sodium Copper Chlorophyllin (Chlorophyll), Prickly Pear Extract (Opuntia Ficus), Rose Flower Water (Rosa Damascena), Blueberry Extract (Vaccinium Myrtillus)
Net Quantity30ml
FormulationSerum (lightweight, water-based)
Skin TypeOily and acne-prone skin (patch test for sensitive skin)
Brand / Importer Care Emailhello@plumgoodness.com
Brand / Importer Care Phone+91-7506496604
Brand / Importer Care AddressValentina, 403, H Estate, Thane 400723
Country Of OriginIndia
Marketed ByPureplay Skin Sciences (India) Private Limited, 1st Floor, Lodha i-Think Techno Campus, A Wing, Chirak Nagar, Thane (West), Thane, Maharashtra 400607, India
Frequently asked questions

Where does this go in my routine?

General order is cleanse, tone, serum (thinnest to thickest), moisturiser, then sunscreen in the morning. Let each layer settle before the next.

Can I use it with other actives?

Introduce one new active at a time and give it two weeks. Be cautious layering strong exfoliating acids with retinoids on the same night unless your skin is already used to both.

Should I patch test?

Yes — especially with acids, retinoids or vitamin C. Apply a small amount to the inner forearm and wait 24 hours.

Is this product genuine?

Yes — 100% genuine products, guaranteed. Orders ship from our own store in Raipur. The manufacturer, importer and marketer details for this item are listed in Product Details above.

What is your return policy?

Returns are accepted within 3 days of delivery for items that arrive wrong or damaged. We do not accept change-of-mind returns on beauty and personal-care products, for hygiene reasons.

How fast is delivery?

Same-day within Raipur on orders placed before 5 PM, and typically 2–7 working days elsewhere in India. Enter your pincode above for a dated estimate.

What payment methods do you accept?

UPI, cards and net banking are available through Cashfree at secure checkout. Full payment is collected online. Cash on delivery is temporarily unavailable. Shipping is ₹69 below ₹499 and ₹49 from ₹499.

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