Plum 10% Niacinamide & Rice Water Brightening Face Serum (15ml)
Product Description
A lightweight, fragrance-free milky brightening serum from Plum, formulated with 10% niacinamide and Japanese fermented rice water to fade blemishes and acne marks, even out skin tone, and visibly brighten dull skin. Suits all skin types, including oily and acne-prone, and is 100% vegan and cruelty-free. Commonly sold in a 30 ml bottle (also available in 10 ml, 15 ml, and 50 ml).
Key ingredients: 10% Niacinamide (Vitamin B3) to fade blemishes and brighten; Rice Water Extract and Fermented Rice Water / Sake (Rice Ferment Filtrate) to smooth texture and improve radiance; Squalane to boost hydration and support the skin barrier; supported by Licorice Root Extract, Caffeine, Sodium Hyaluronate, and Vitamin E.
How to use: On freshly cleansed skin, take 3-4 drops onto the palm or face and gently dab over the face. Allow it to air dry, then follow with a moisturiser. Use morning and night for best results.
Product Details
| Generic Name Of Commodity | Face Serum |
|---|---|
| Net Quantity | 15ml |
| Formulation | Serum |
| Customer Care (Luvee) | support@luvee.in · +91 97707 88800 |
| Customer Care Address | Shop no. 103 & 104, Maruti Arcade, Avanti Vihar Main Road, Raipur, Chhattisgarh 492001 |
| Grievance Officer | Madhur Agrawal, Grievance Officer · themadddy@gmail.com · +91 97707 88800 Complaints acknowledged within 48 hours and resolved within one month, per the Consumer Protection (E-Commerce) Rules 2020. |
| Brand / Importer Care Email | hello@plumgoodness.com |
| Brand / Importer Care Phone | +91-7506496604 |
| Brand / Importer Care Address | Valentina, 403, H Estate, Thane 400723 |
| Country Of Origin | India |
| Marketed By | Pureplay Skin Sciences (India) Private Limited, 1st Floor, Lodha i-Think Techno Campus, A Wing, Chirak Nagar, Thane (West), Thane, Maharashtra 400607, India |
Frequently asked questions
Where does this go in my routine?
General order is cleanse, tone, serum (thinnest to thickest), moisturiser, then sunscreen in the morning. Let each layer settle before the next.
Can I use it with other actives?
Introduce one new active at a time and give it two weeks. Be cautious layering strong exfoliating acids with retinoids on the same night unless your skin is already used to both.
Should I patch test?
Yes — especially with acids, retinoids or vitamin C. Apply a small amount to the inner forearm and wait 24 hours.
Is this product genuine?
Yes — 100% genuine products, guaranteed. Orders ship from our own store in Raipur. The manufacturer, importer and marketer details for this item are listed in Product Details above.
What is your return policy?
Returns are accepted within 3 days of delivery for items that arrive wrong or damaged. We do not accept change-of-mind returns on beauty and personal-care products, for hygiene reasons.
How fast is delivery?
Same-day within Raipur on orders placed before 5 PM, and typically 2–7 working days elsewhere in India. Enter your pincode above for a dated estimate.
What payment methods do you accept?
UPI, cards and netbanking through a secure checkout. We are currently prepaid only and do not offer cash on delivery.