Shipping ₹69 below ₹499 · ₹49 from ₹499

Ends 20 October

Offer details
Plum 10% Niacinamide & Rice Water Face Serum (15ml)
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – photo 2
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – photo 3
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – photo 4
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – photo 5
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – photo 6
Plum 10% Niacinamide & Rice Water Face Serum (15ml) – at a glance: what it is for, who it suits and key ingredients
Plum

Plum 10% Niacinamide & Rice Water Brightening Face Serum (15ml)

₹209.40₹349(40% off)
Inclusive of all taxes

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  • Blemishes
  • acne marks and dull skin
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Delivery Options
Delivery: ₹69 under ₹499 · ₹49 from ₹499. Usually 3–6 days.
Product Description

A lightweight, fragrance-free milky brightening serum from Plum, formulated with 10% niacinamide and Japanese fermented rice water to fade blemishes and acne marks, even out skin tone, and visibly brighten dull skin. Suits all skin types, including oily and acne-prone, and is 100% vegan and cruelty-free. Commonly sold in a 30 ml bottle (also available in 10 ml, 15 ml, and 50 ml).

Key ingredients: 10% Niacinamide (Vitamin B3) to fade blemishes and brighten; Rice Water Extract and Fermented Rice Water / Sake (Rice Ferment Filtrate) to smooth texture and improve radiance; Squalane to boost hydration and support the skin barrier; supported by Licorice Root Extract, Caffeine, Sodium Hyaluronate, and Vitamin E.

How to use: On freshly cleansed skin, take 3-4 drops onto the palm or face and gently dab over the face. Allow it to air dry, then follow with a moisturiser. Use morning and night for best results.

Product Details
Generic Name Of CommodityFace Serum
ConcernBlemishes, acne marks and dull skin
BenefitsFades blemishes and acne marks · Evens out skin tone · Brightens dull skin · Lightweight and fragrance-free
Super IngredientsNiacinamide, Rice Water, Squalane, Licorice Root, Caffeine
Net Quantity15ml
FormulationSerum
Skin TypeAll skin types, including oily and acne-prone
Brand / Importer Care Emailhello@plumgoodness.com
Brand / Importer Care Phone+91-7506496604
Brand / Importer Care AddressValentina, 403, H Estate, Thane 400723
Country Of OriginIndia
Marketed ByPureplay Skin Sciences (India) Private Limited, 1st Floor, Lodha i-Think Techno Campus, A Wing, Chirak Nagar, Thane (West), Thane, Maharashtra 400607, India
Frequently asked questions

Where does this go in my routine?

General order is cleanse, tone, serum (thinnest to thickest), moisturiser, then sunscreen in the morning. Let each layer settle before the next.

Can I use it with other actives?

Introduce one new active at a time and give it two weeks. Be cautious layering strong exfoliating acids with retinoids on the same night unless your skin is already used to both.

Should I patch test?

Yes — especially with acids, retinoids or vitamin C. Apply a small amount to the inner forearm and wait 24 hours.

Is this product genuine?

Yes — 100% genuine products, guaranteed. Orders ship from our own store in Raipur. The manufacturer, importer and marketer details for this item are listed in Product Details above.

What is your return policy?

Returns are accepted within 3 days of delivery for items that arrive wrong or damaged. We do not accept change-of-mind returns on beauty and personal-care products, for hygiene reasons.

How fast is delivery?

Same-day within Raipur on orders placed before 5 PM, and typically 2–7 working days elsewhere in India. Enter your pincode above for a dated estimate.

What payment methods do you accept?

UPI, cards and net banking are available through Cashfree at secure checkout. Full payment is collected online. Cash on delivery is temporarily unavailable. Shipping is ₹69 below ₹499 and ₹49 from ₹499.

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